MarCom Studio
Consistency Builds Recognition
Consistency is key to strengthening our identity. Using official logos, templates and design elements ensures that every communication — whether academic, clinical or administrative — represents the university with clarity and professionalism. Following these guidelines reinforces trust, recognition and pride in our brand.
Official brand assets are housed in the UT San Antonio Brand Toolkit. Please reference the toolkit whenever you need logos, templates or graphic elements to ensure consistency.
Accessing Brand Assets
The UT San Antonio Brand Tool is available on each institution’s digital asset library on PhotoShelter. The same brand assets are available on both sites.
- Users with a @utsa.edu email address, log in here: https://utsa.photoshelter.com/galleries/invited_galleries/C0000rvmFuJt mz1c/U T-San-Antonio-Brand-Toolkit
- Users with a @uthscsa.edu email address, log in here: https://uthealthsanantonio.photoshelter.com/galleries/C0000XB_dXZae njU/UT-San-Antonio-Brand-Toolkit
Toolkit includes:
- Official logos
- Email signatures templates
- Business card guidance for print orders
- Letterhead digital templates and guidance for print orders
- Presentation templates
- Virtual backgrounds
- Name tag templates
Logos
Logos are the most visible expression of our identity. Using them consistently and correctly ensures recognition and brand equity over time — especially important in a launch year when audiences are learning our new look.
Logo folders include horizontal and stacked (vertical) layouts, various file formats and approved color options. Always use the correct file type and color version (full color, reversed or one-color) as outlined in our brand standards.
File formats:
- EPS: This is the vector format that most professional vendors andgraphic designers use. It can be scaled and used to accommodate anyproject or file format.
- PNG: This is a static image that has a transparent background.
- SVG: Scalable Vector Graphics, is a vector image format based on XML.This allows the file to be scaled to any size without losing quality orclarity, making it ideal for web graphics and other applications.
Logo colors:
- Dual color: UT San Antonio Orange shield and Midnight lettering
- Reverse color: UT San Antonio Orange shield and White lettering
- Single color: UT San Antonio Orange
- Single color: Midnight
- White (reverse)
- Black
Logo color usage:
- PMS (Pantone Matching System): For spot color printing to ensureexact brand color consistency across professional print materials.
- CMYK: For full-color printing, including offset press, digital printingand color copies.
- RGB: For digital use on screen, including websites, presentationsand social media.
- Single color: For one-color applications where brand recognition isneeded but full color is not available, including promotional itemsand specialty printing.
- Black and White: For one-color uses where color printing is not available.
Access logo files:
Email Signatures
Your email signature is a direct representation of the university’s brand and reputation. Faculty and staff are asked to use basic contact information, including only assigned fonts and colors.
Signature Guidelines:
- Academic departments, schools and colleges — including Health Science Center units — use the provided UT San Antonio regental logo or text-only signature.
- Research institutes and centers that do not have a clinical care component use the provided UT San Antonio regental logo or text-only signature.
- Academic units and research institutes and centers with clinical care functions may use the provided dual-logo template (UT San Antonio + UT Health San Antonio) or a text-only signature.
- Clinical care units use the provided UT Health San Antonio email signature.
Signature Elements:
Required
- Full name
- Title
- Department/School/College
- The University of Texas at San Antonio
- Unit web address or utsa.edu (linked)
Optional
- Address
- Phone number(s)
- Fax
- Office location/hours
- Professional degrees, licenses, or certifications
- Social media handles or brand hashtags (text only, no icons)
- University logo (two options, see examples)
Formatting
All text, except for URLs, should be black. This option offers the highest accessibility across devices, email clients and color modes.
- Name: Aptos Bold, 12 pt.
- University Name and URLs: Aptos Bold, 10 pt.
- Everything else: Aptos Regular, 10 pt.
Examples
How to add an email signature in Outlook:
- Go to the Email Signature downloads page.
- Copy the appropriate email signature.
- In Outlook, go to Signatures, click New. Paste the copied email signatureand customize your contact information.
Business Cards and Stationery
All faculty and staff should utilize the official university templates for their business cards, letterhead (printed and digital) and envelopes.
Guidelines:
- Letterhead and envelopes have the regental logo and can be customized to integrate unit name and contact information as per the template.
- Any alterations to the official university business cards or stationery templates must be pre-approved by the Brand Team to ensure compliance with the university’s brand identity system.
- Academic departments, schools and colleges — including Health Science Center units — use the UT San Antonio business card and stationery templates.
- Research institutes and centers that do not have a clinical care component use the UT San Antonio business card and stationery templates.
- Academic units and research institutes and centers with clinical care functions may order both the UT San Antonio and UT Health San Antonio business cards and stationery and use the brand most appropriate for the recipient.
- Clinical care units use the UT Health San Antonio business card and stationery templates.
Digital Letterhead
Digital letterhead is available for faculty and staff use. Do not alter the approved layout. Add your office, school, college or department, as per the template. Customize the contact information in the footer portion of the letterhead.
Download the Word Document templates:
Ordering Business Cards, Printed Letterhead and Envelopes:
Order professionally printed business cards and stationery through the official vendor to ensure quality and compliance. These vendors have the approved templates and will customize the contact information as instructed.
- UTSA: Use the online ordering system for official university stationery and business cards through Accu-Print, one of the university’s licensed vendors. Accu-Print
- UT Health San Antonio: Order official university stationery and business cards from UT Print through the Service Center.
Presentation Templates
PowerPoint templates help create professional presentations that consistently represent the university brand. Templates are pre-formatted with brand fonts, colors and layouts.
Download presentation templates:
Virtual Backgrounds
Official branded Zoom and Teams backgrounds are available for virtual meetings and presentations.
Download backgrounds:
Name Tags
Official name tag templates consistently identify individuals and their association with the university.
Download name tag template:
Resources
The Brand Team is here to help you save time, avoid costly reprints and make sure your items proudly represent UT San Antonio. We can consult with you on logo usage, provide design support and make vendor recommendations.
- Brand Quick-Start Guide:
- UT San Antonio Brand Team Contacts:
- Users with a @utsa.edu email address: mktg-group@utsa.edu
- Users with a @uthscsa.edu email address: UTHealthBranding@uthscsa.edu
Email Banners
Email headers cannot be edited or altered. Please do not add department or office names to these headers. At this time, all headers should reflect the parent brand, UT San Antonio.
