MarCom Studio

Swag Quick-Start Guide

Why Consistency Matters

The UT San Antonio brand is more than just a logo change—it’s the introduction of our unified identity to students, patients, faculty, alumni, partners, and the public. Every T-shirt, pen, tote bag, or water bottle is a touchpoint that shapes how people see and remember us.

Consistent use of the logo, colors, and design reinforces:

• Recognition: The more consistently the public sees the logo, the faster they’ll connect it with our institution.
• Credibility: Uniform branding signals that we are coordinated, professional, and intentional.
• Pride & Belonging: It builds a shared visual identity for all employees, students, and stakeholders.

Inconsistent use of the visual brand can confuse our audiences and slow the adoption of our identity. That’s why every branded item—no matter how small—matters.

Every promotional item—whether it’s a single pen or a bulk T-shirt order—represents our brand to the public. We need to ensure all swag aligns with the UT San Antonio visual identity so audiences see a consistent, unified image. Before you order merchandise, be mindful of the following guidelines:

• You may use the UT San Antonio parent regental logo (horizontal or stacked) when ordering branded merchandise.
  
  
• Existing items can be used until depleted. New items must have the UT San Antonio institutional logo until a specific logo is provided.
• Do not create new logos, variations, lockups or modifications to the UT San Antonio logo—these can dilute the brand and cause confusion. This includes adding your office, department, initiative or unit to the logo.
• As we fully migrate to the new university brand, sub-brand logos for colleges, schools and other areas within the university are being produced in a phased approach. Until a new logo is approved for your area, please continue to use the UT San Antonio institutional logo until a specific logo is provided.
• Only use source logo files provided by the division of Marketing, Communications & Media. Never use images found via third parties or search engines (i.e. Google).

Logos are the most visible expression of our identity. Using them consistently and correctly ensures recognition and brand equity over time—especially important in a launch year when audiences are learning our new look.

Preferred Formats:

Horizontal regental logo

For most items

Stacked regental logo

For square or vertical spaces

If Space is Limited:

• Use the logo without the regental name if the imprint area is too small.
  
• Wordmark-only is acceptable for very small imprints.
  
• Do not use the shield symbol by itself. The shield symbol is still new to our audiences and cannot stand alone without the wordmark.
• The trademark (TM) icon must be included unless it becomes unreadable at the final imprint size. Embroidery may omit it for legibility.
• If you have yet to receive a department logo, adding department or unit names must be text only, separated from the logo, and cannot appear combined with the UT San Antonio logo.
  
  

Additional Guidance:

• Use only the selected brand colors – UT San Antonio Orange and Midnight. Secondary, tertiary and neutral colors should only be used if approved.
  
  
• The circular crest version of our logo can be used on merchandise that lends itself to a round imprint. However, the horizontal regental logo should be given preference.
  

Licensed vendors are obligated to protect and reproduce the UT San Antonio brand accurately. They have direct access to the correct logo files and brand guidelines, ensuring what you order is correct.

• All UT San Antonio branded merchandise must be ordered through CLC/UT System licensed vendors.
• There is no single preferred vendor at this time—choose from the approved list.
• Orders placed through licensed vendors will be automatically routed through the brand review process to ensure compliance before production begins. Please allow for 3-5 business days for brand administrative review.
• Licensed vendors have the new logos and can provide proofs for review.

Review of branded merchandise ensures that every item going into production meets our brand identity standards. This step is important because it prevents inconsistent or incorrect branding from entering circulation.

• UTSA: All merchandise with the UT San Antonio logo must be reviewed and approved prior to production. Email mktg-group@utsa.edu
• UT Health San Antonio: Continue with your current review and approval process—submit artwork and order details through the TDX system or email UTHealthBranding@uthscsa.edu.
• Review includes checking that the university name and trademark symbols are correct, the logo size and placement is appropriate, and the colors are accurate.