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Creating a Social Media Presence

Account administration

When setting up a new social media site, create a new group email account to use during the sign-up process. Group email accounts can be requested from the Tech Café ( techcafe@utsa.edu) and the accounts can be formatted so the inbox is accessible to several individuals in your office.

Each social media channel you develop should have more than one administrator listed in the account settings. This is particularly helpful if one account administrator leaves the university. Otherwise, keep passwords and login information confidential for all of your social media channels.

Set up the account

Identify who you are and post your group email account on your social media site. Depending on the social media platform you are using and the purpose of the site, you can choose to provide your name, department name or organization name. (See naming conventions below.) Link the social media channel to your unit’s UTSA website. When setting up an official site, clearly state that it is the official site for your department or organization.

Post a disclaimer on your site stating you reserve the right to remove inappropriate comments and images. Promptly remove comments and/or images containing vulgar language, those that attack a group or individual and those that are obviously spam.

If you would like a copy of the community rules used by the university’s official (@UTSA) social media channels, contact University Strategic Communications at social@utsa.edu.

Naming conventions

Use UTSA as part of your profile name (e.g., UTSA Graduate School or UTSA English). Note that UTSA goes before the name for institutional units and is always capitalized. Consider informal or shorter names for your department. Keep in mind the way your name will be perceived by those outside UTSA. Choose a name that clearly demonstrates the mission of your unit to those who are unfamiliar with the university.

Registered student organizations should use their organization name and must follow naming convention policies stated in the Student Organization Handbook (e.g., The Movement at UTSA). In this case “at UTSA” goes after the name of the organization. Only sponsored student organizations may use UTSA at the beginning of their organization name (e.g., UTSA SGA).

Profile graphics

Use a profile graphic that demonstrates a connection to UTSA. University departments are encouraged to use the official UTSA wordmark in their profile graphic. Download the UTSA wordmark here. Note that the Athletics wordmark, which features italicized font, is for Athletics’ use only. Registered student organizations may not use the UTSA wordmark or other university marks or logos.

Official UTSA Wordmark
UTSA wordmark
Athletic wordmark with italic text
Athletic wordmark (for Athletic use only)