From Prompts to Productivity: An AI Basics Toolkit for Business
The AI for Business Certificate Series is a university-developed program designed for professionals and lifelong learners ready to put Artificial Intelligence into action. In three focused courses—Marketing Strategy & Creativity, Exploring Prompt Engineering, and AI Tools to Maximize Productivity—participants gain hands-on experience using AI to brainstorm campaigns, craft effective prompts, and streamline workflows.
Earn a Career Certificate
Complete all three courses in the AI for Business Series and you’ll receive a Certificate of Completion from UT San Antonio. Showcase this university-issued credential on your LinkedIn profile, resume, or CV, and highlight it in performance reviews or professional portfolios to demonstrate your AI-ready skills.
Tools You'll Learn
Upcoming Courses
Students have the flexibility to enroll in each course individually—choosing the topic most relevant to their goals—or to enroll in the full AI for Business Series. Completing the series earns you an official UT San Antonio Certificate of Completion.
AI is changing the way companies think, create, and connect with their audiences. This hands-on course introduces students to the power of AI as a creative partner in marketing. Students will learn how to brainstorm content, write copy, and design marketing campaigns using generative AI tools. Through practice and a final creative project, students will explore AI’s potential and best uses.
This course introduces the basics of prompt engineering and how to effectively interact with generative artificial intelligence (GAI) systems. Students will learn about the fundamentals of prompt engineering, gain practical skills to craft effective prompts for everyday use cases, interact with AI systems using role modeling techniques, and discuss ethical considerations.
This session explores AI productivity tools and their applications in research, business automation, and creative work. Topics include AI-powered knowledge management, content generation, and ethical considerations. Emphasizing AI as an assistant rather than a replacement, this session highlights practical strategies for leveraging AI to boost efficiency and effectiveness in professional settings.
Who Should Attend
Whether you are just getting started with AI or looking to apply it directly to your work, this program provides the foundations to boost efficiency, creativity, and innovation. Everyone can benefit from the series, but it is especially valuable for:
- Small Business Owners seeking AI-powered efficiency
- Aspiring Entrepreneurs ready to launch new ventures
- Intrapreneurs driving innovation inside organizations
- Career Changers building workplace-ready AI skills
- Consultants and Advisors applying AI in client solutions
- Students and Recent Graduates seeking competitive skills
- Government and Economic Leaders leveraging AI for impact
- Researchers and Innovators testing new AI-driven ideas