Strategic Communications

Charge

The Strategic Communications Committee will develop a comprehensive, integrated marketing program that builds brand awareness and positive perceptions of UTSA. A recently conducted market perceptual survey, presidential priorities, established institutional strengths and key differentiators should be used as resources to create the new brand positioning. Development of this program should include strategic messaging, visual brand identity, web and digital media, earned and paid media strategies, and internal communications and campus activation.

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Timeline

  • Market research and perceptual survey
    October-December 2017

  • Messaging and advertising collateral development
    December 2017-April 2018

  • Launch of new brand identity
    September 2017-December 2019

  • Earned and paid media strategies
    December 2017-April 2018

  • Measurement and assessment
    March-October 2019