Lionel Sosa
Lionel Sosa

Lionel Sosa headlines Frost lecture series Nov. 15

By Wendy Frost
Director of Communications, College of Business

(Nov. 13, 2006)--Lionel Sosa, chief executive officer of the grassroots online think tank Mexicans and Americans Thinking Together (, will headline the UTSA College of Business Frost Bank Distinguished Lecture Series at 11 a.m., Wednesday, Nov. 15 in the Richard S. Liu Auditorium (2.01.02) in the Business Building, UTSA 1604 Campus. The lecture is free and open to the public.

Sosa is the author of "Think and Grow Rich, A Latino Choice," published in 2006 by Random House, and "The Americano Dream: How Latinos Can Achieve Success in Business and in Life," published in 1998 by Dutton.

Founder of Sosa, Bromley, Aguilar & Associates, now Bromley Communications, Sosa is an expert in Hispanic consumer and voter behavior, education and achievement. He served as a media consultant for Pres. George W. Bush in the 2000 and 2004 campaigns. He has been an Hispanic media consultant in six Republican presidential campaigns since 1980.

Sosa was named "One of the 25 Most Influential Hispanics in America" by Time magazine in July 2005 and is a member of the Texas Business Hall of Fame. In spring 2001, Sosa was named a fellow at the Institute of Politics at Harvard University. Most recently, he was awarded the Lifetime Achievement Award from the National Association of Hispanic Journalists.

The Frost Bank Distinguished Lecture Series brings prominent business and community leaders to UTSA to share their knowledge and experiences with students and others in the university and business communities. The lecture series, which began in 1988, presents a forum for business leaders and academics to share their experiences in business in order for students to broaden their understanding of the business world and the individuals who lead it.

The UTSA College of Business is accredited by AACSB International, The Association to Advance Collegiate Schools of Business. It is one of the 40 largest business schools in the nation with more than 6,200 enrolled students and 37 graduate and undergraduate business programs. Last month, the College of Business received the Brillante Award for Educational Excellence from the National Society of Hispanic M.B.A.s. The college was named one of the top 10 M.B.A. programs for minorities by the Princeton Review and is ranked as one of the 15 largest minority M.B.A. programs by U.S. News and World Report.

For more information, call (210) 458-4313.