UTSA entrepreneurship e-textbook costs students less than $10
UTSA e-textbook cover

UTSA e-textbook cover
(Jan. 16, 2014) -- This spring, UTSA students enrolled in any entrepreneurship course offered through the College of Business can purchase their textbook for less than $10.
Written by UTSA Department of Entrepreneurship and Technology Management professors Cory Hallam and Anita Leffel and former graduate student Matthew Gonzales, "A Commuter's Handbook to Entrepreneurship" is a step-by-step guide for starting a business. It is not exclusive to students either. Anyone with an entrepreneurial itch can benefit from this recently published book.
"Although the book focuses on technology ventures specifically, the information is applicable to most service-based companies as well," notes Leffel. "The book reflects the practical training tools and exercises we've used for years to help young entrepreneurs take an idea and turn it into a solid business enterprise."
Each chapter provides background information, exercises and resources on the various components to starting a company. By completing the exercises in each chapter, the reader will have completed a first draft of a business plan and pitch for an enterprise.
Matthew Gonzales, who graduated from UTSA in August 2013 with an M.B.A. in technology management, did much of the heavy lifting on the book while he was a graduate student.
"Working on this book was an intense but great experience," Gonzales said. "The knowledge I gained writing this book has been invaluable for my own career. It is rewarding to support the mission to educate and help others succeed in their business endeavors."
An entrepreneur himself, Gonzales owns DeadEye Markmanship, the company that won first place in the UTSA $100K Student Technology Venture Competition in December 2010 hosted by the UTSA Center for Innovation and Technology Entrepreneurship.
Hundreds of students who have participated in the $100K Student Technology Venture Competition have used the principles taught in "A Commuter's Handbook to Entrepreneurship" to help them develop successful business models. Since the competition began in 2007, 650 undergraduate students have participated, 85 company ideas have been developed and more than a dozen patent applications have been filed as a result.
The authors chose to publish an e-book because it is easy to update and to ensure the cost would remain low.
"With today's daunting textbook prices, it's refreshing to have a textbook that is not only very useful but also very affordable," said Raquel Stark, who graduated with her B.B.A. in entrepreneurship in December and used the book in her last semester of college. "Dr. Leffel and her team have provided a textbook whose value greatly exceeds the price."
The book is available on all e-book commerce websites including Amazon.com, Nook.com and the Apple iBook Store.
The UTSA Department of Entrepreneurship and Technology Management offers a portfolio of courses taught by skilled faculty and focused on innovation and the intersection of technology and entrepreneurship in today's rapidly changing world. The department houses the Center for Innovation and Technology Entrepreneurship (CITE), an interdisciplinary center that serves as a pipeline for UTSA faculty, students and surrounding business community to develop new technology ventures. Through a process of education, experiences, resources and support, CITE is focused on fostering the growth of new technology-based ventures at UTSA and beyond.
Events
UTSA students, faculty, staff and community members are encouraged to raise their voices and participate in the upcoming joint primary runoff election. Any registered Bexar County voter may vote at the H-E-B Student Union Bexar Room (HSU 1.102).
Bexar Room (HSU 1.102), H-E-B Student Union, Main CampusJoin fellow UTSA accounting alumni for this fun-filled event that includes breakfast, a round of golf, an awards luncheon and great prizes. All proceeds from the tournament benefit student scholarships.
Canyon Springs Golf Club, 24405 Wilderness Oak, San Antonio, TX 78260UTSA students, faculty, staff and community members are encouraged to raise their voices and participate in the upcoming joint primary runoff election. Election day is Tuesday, May 24. Any registered Bexar County voter may vote at the H-E-B Student Union Bexar Room (HSU 1.102).
Bexar Room (HSU 1.102), H-E-B Student Union, Main CampusPlease join us Wednesday, May 25, 2022 for a discussion with Colonel (ret) Michael Davis, MD, FACS, FRCS (Hon), former Director of the U.S. Combat Casualty Care Research Program. Dr. Davis will discuss how to best identify strengths at UTSA that can be effectively leveraged for funding proposals to the Department of Defense.
UTSA Business Building University Room (2.06.04), Main CampusUTSA is excited to introduce new flexible learning spaces available to the Roadrunner community. During this orientation, interested faculty will be guided through examples of innovative learning activities supported by these spaces and provided with an overview of relevant technical features.
Virtual EventDo you find yourself more worried than usual about our students? Would you like to feel more confident in your ability to provide support or assistance to them? We are pleased to announce this new brownbag professional development opportunity for you, Compassion Fatigue Training, that will be offered June 1, 2022.
Faculty Center Large Conference Room (JPL 4.04.12C), Main CampusThe Faculty Coffee Chat is designed to provide faculty members the space to discuss current issues they are facing in an inclusive and supportive environment.
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