UTSA entrepreneurship e-textbook costs students less than $10
UTSA e-textbook cover

UTSA e-textbook cover
(Jan. 16, 2014) -- This spring, UTSA students enrolled in any entrepreneurship course offered through the College of Business can purchase their textbook for less than $10.
Written by UTSA Department of Entrepreneurship and Technology Management professors Cory Hallam and Anita Leffel and former graduate student Matthew Gonzales, "A Commuter's Handbook to Entrepreneurship" is a step-by-step guide for starting a business. It is not exclusive to students either. Anyone with an entrepreneurial itch can benefit from this recently published book.
"Although the book focuses on technology ventures specifically, the information is applicable to most service-based companies as well," notes Leffel. "The book reflects the practical training tools and exercises we've used for years to help young entrepreneurs take an idea and turn it into a solid business enterprise."
Each chapter provides background information, exercises and resources on the various components to starting a company. By completing the exercises in each chapter, the reader will have completed a first draft of a business plan and pitch for an enterprise.
Matthew Gonzales, who graduated from UTSA in August 2013 with an M.B.A. in technology management, did much of the heavy lifting on the book while he was a graduate student.
"Working on this book was an intense but great experience," Gonzales said. "The knowledge I gained writing this book has been invaluable for my own career. It is rewarding to support the mission to educate and help others succeed in their business endeavors."
An entrepreneur himself, Gonzales owns DeadEye Markmanship, the company that won first place in the UTSA $100K Student Technology Venture Competition in December 2010 hosted by the UTSA Center for Innovation and Technology Entrepreneurship.
Hundreds of students who have participated in the $100K Student Technology Venture Competition have used the principles taught in "A Commuter's Handbook to Entrepreneurship" to help them develop successful business models. Since the competition began in 2007, 650 undergraduate students have participated, 85 company ideas have been developed and more than a dozen patent applications have been filed as a result.
The authors chose to publish an e-book because it is easy to update and to ensure the cost would remain low.
"With today's daunting textbook prices, it's refreshing to have a textbook that is not only very useful but also very affordable," said Raquel Stark, who graduated with her B.B.A. in entrepreneurship in December and used the book in her last semester of college. "Dr. Leffel and her team have provided a textbook whose value greatly exceeds the price."
The book is available on all e-book commerce websites including Amazon.com, Nook.com and the Apple iBook Store.
The UTSA Department of Entrepreneurship and Technology Management offers a portfolio of courses taught by skilled faculty and focused on innovation and the intersection of technology and entrepreneurship in today's rapidly changing world. The department houses the Center for Innovation and Technology Entrepreneurship (CITE), an interdisciplinary center that serves as a pipeline for UTSA faculty, students and surrounding business community to develop new technology ventures. Through a process of education, experiences, resources and support, CITE is focused on fostering the growth of new technology-based ventures at UTSA and beyond.
Events
This spring UTSA is hosting a 30-second film festival on TikTok! Your mission? Create a 30-second video that highlights how you relax with Adobe Creative Cloud. This is your chance to take a break from the world around you make something fun. The top three videos will receive prizes that will help you on your creative journey and the top ten winners will receive free Adobe swag!
Virtual EventA lecture series brought to you by Loma de Vida Spa & Wellness and UTSA College for Health, Community and Policy. Dr. Sara Oswalt is the chair of & professor in the Department of Public Health at UTSA. She is also a certified sexuality educator through the American Association of Sexuality Educators, Counselors, & Therapists.
Virtual EventAs part of the annual Campus Race to Zero Waste, the Office of Facilities will provide sensitive document shredding services for our UTSA community. You can bring work-related or personal documents. All we ask is for you to shred away to help recycle!
Parking Lot UTSA Student Union and Ximenes Avenue GaradeIn many courses, faculty broach relevant but difficult topics surrounding race, ethnicity, civil rights, and much more with sensitivity and caring—-but this may be especially difficult in an online classroom. In this session, Dr. Shelley Howell will discuss how faculty can create an inclusive classroom environment digitally to allow for conducive conversations for all parties.
Virtual EventGreat discussions continue this spring with Mary McNaughton-Cassill, Professor of Psychology and Donna Edmondson, University Ombuds. They are providing five 30-minute interactive webinars. Topics include bridge building, stigmas, team building, staying engaged at work and our shared experiences.
Virtual EventThe Black Student Union of UTSA presents a panel discussion on Black women in history and the impact of prominent Black women in the Roadrunner Community.
Virtual EventJoin this workshop to explore how this instructor designed and delivered an exemplary course with an innovative design and a student-centered approach. This workshop is focused on the use of virtual labs and interactive content using interactive tools such as PlayPosit and Softchalk for an enhanced learning experience in large classes (more than 400 students).
Virtual Event