UTSA hosts Jan. 28 presentation on social media by Randi Zuckerberg

Randi Zuckerberg

By Otis Scott, Assistant Director of Career Services, Employer Relations, and Jesus Chavez, Public Affairs Specialist

(Jan. 17, 2014) -- The UTSA Career Center, in partnership with the Air Force Reserve, will host a special presentation by Randi Zuckerberg, author of "Dot Complicated" and "Dot," former Facebook marketing executive and CEO of Zuckerberg Media. The presentation will be 4 to 5:30 p.m., Tueday, Jan. 28 in the H-E-B University Center Ballroom (1.106) on the Main Campus. A reception will immediately follow from 5:30 to 7 p.m. The presentation is free and open to the public.

Zuckerberg, an expert on social media and Web etiquette, will talk about her personal journey through Silicon Valley, including her experiences during the early days of Facebook, and her adventures over the last two years creating her own new media company, Zuckerberg Media.

She will explain how tech shaped her career and how technology is influencing every aspect of our lives today, including how we communicate with each other and the directions our careers take. She will emphasize the importance of taking classes and choosing majors in science, technology, engineering and math -- the STEM subjects.

"Randi Zuckerberg has had a fascinating career trajectory in the increasingly tech-focused age in which we live," said Audrey Magnuson, director of the UTSA Career Center. "There's much to learn from her success story. It is our hope that students will be able to take her advice on leveraging new technology and social media, and apply it to their own lives as they venture out to begin their careers."

In addition to founding and serving as CEO of social media firm Zuckerberg Media, Zuckerberg is the editor-in-chief of the newly launched modern lifestyle community, Dot Complicated, based upon her recent non-fiction book of the same name.

As an early executive at Facebook, Zuckerberg created and ran the social media pioneer's marketing programs. She led the company's U.S. election and international politics strategy and created Facebook's live streaming initiatives during the 2008 Presidential Inauguration. Zuckerberg was nominated for an Emmy Award in 2011 for her innovative coverage of the 2010 mid-term elections that integrated online and TV coverage in unique formats.

Since starting Zuckerberg Media, Zuckerberg has produced shows and digital content for BeachMint, the Clinton Global Initiative, Cirque du Soleil, the United Nations, Bravo and Conde Nast, with many other projects currently in the works.

Zuckerberg appears regularly on the "Today Show," "Katie" and CNBC, and also has appeared on CNN, "Good Morning America," Fox Business, Bloomberg News, and "ABC World News." She was a correspondent for the 2011 Golden Globe Awards and the World Economic Forum in Davos. She recently was appointed to the United Nations Global Entrepreneurs Council and the World Economic Forum's Global Council on Social Media.

The UTSA Career Center College Speaker Series assists students and alumni in identifying and developing the skills necessary to pursue lifelong career goals. For more information, visit the UTSA Career Center website or email careerservices@utsa.edu.

To reserve a seat at the lecture, visit RowdyJobs or contact Regina Gomez at 210-458-4593.

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About the Air Force Reserve
The Air Force Reserve is an integral part of the nation's defense. Reservists perform the same missions and work alongside active duty Air Force members. Air Force reservists are able to work on their civilian career, further their education and serve their country.

About UTSA
The University of Texas at San Antonio (UTSA) is an emerging Tier One research institution specializing in health, energy, security, sustainability, and human and social development. With nearly 29,000 students, it is the largest university in the San Antonio metropolitan region. UTSA advances knowledge through research and discovery, teaching and learning, community engagement and public service.

The university embraces multicultural traditions and serves as a center for intellectual and creative resources as well as a catalyst for socioeconomic development and the commercialization of intellectual property -- for Texas, the nation and the world.