Market research project to help strengthen the UTSA brand
(April 24, 2017) -- The University of Texas at San Antonio (UTSA) wants input from UTSA students, faculty, staff, alumni and members of the community about the university's strengths and points of distinction.
The UTSA Office of University Communications and Marketing is embarking on a perceptual survey and brand development project to further build the identity of the university, based on its attributes and areas of excellence.
The project will advance UTSA's strategic goal of achieving recognition and esteem as a premier research university.
This week, Stamats, a leading market research firm, will conduct discovery visits at the UTSA Main and Downtown Campuses.
The week of May 1, Stamats will begin conducting online surveys involving a broad array of students, faculty and staff.
Then, this summer, Stamats will begin email and phone surveys with UTSA stakeholders, in San Antonio and across Texas, to gain insight about their perceptions of the UTSA brand.
Survey respondents will be asked about their current perceptions of UTSA, the institution's competitiveness, its perceived strengths and weaknesses, and their awareness of and agreement with its messaging points.
The research findings will help UTSA further develop its distinct brand as an institution of excellence and build a unified message set about the university. Those findings will be presented to UTSA's president in the fall.
"UTSA is an incredible university with a remarkable story to tell. These perceptual surveys will give us a candid assessment about the perceptions of our stakeholders and will identify opportunities to further promote and differentiate UTSA as an institution of excellence," said Joe Izbrand, UTSA associate vice president for communications and marketing, and chief communications officer.
The UTSA Office of University Communications and Marketing protects, promotes and advances the UTSA brand through strategic messaging, creative storytelling and creative integrated marketing solutions.
UTSA is ranked among the top 400 universities in the world and among the top 100 in the nation, according to Times Higher Education.
Learn more about the UTSA perceptual survey and brand project.
Learn more about UTSA Communications and Marketing.
Experience a fun, interactive week at UTSA as new students and their families take the first steps to becoming a Roadrunner.Various locations, Main Campus and Downtown Campuses
Throughout the summer, UTSA offers more than 60 camps in science, engineering, architecture, sports, music, writing, language, culture and more.Various locations, Main and Downtown Campuses
This event guides seniors and graduate students on the last phase of their college career and prepares recent alumni within one year of graduation for the world of work. Workshops and sessions will provide information on interview skills, job search strategies and networking.Student Union, University Career Center, 2nd floor, Main Campus
The gala brings together UTSA alumni, friends and guests to celebrate the association's 41 years of scholarships, services, programs and the 2018 Alumni Award recipients.Hyatt Hill Country Resort and Spa, 9800 Hyatt Resort Dr, San Antonio
As part of the citywide Kidcation and the ITC's free second Sunday, kids and families will have an opportunity to interact with cowboy docents, practice their skills at roping, learn about life on the cattle drives, make their own spurs, grab a seat for cowboy story time and work on cowboy-themed hands-on crafts.UTSA Institute of Texan Cultures, Hemisfair Campus
Dozens of fun and free events to welcome new and returning Roadrunners.Various locations, Main and Downtown Campuses
The kickoff to Roadrunner Days, the UTSA community welcomes the thousands of students who move in to their new homes as they begin their journey at UTSA.Laurel Village, Chaparral Village and Alvarez Hall, Main Campus
After a full day of moving, UTSA students and their families are invited to the party featuring food, swag, dancing and a special performance from the Spirit of San Antonio marching band.Student Union Paseo, Main Campus