Friday, January 11, 2019

Market research project to help strengthen the UTSA brand

More than 4,000 UTSA graduates celebrate their academic achievements at Spring Commencement

(April 24, 2017) -- The University of Texas at San Antonio (UTSA) wants input from UTSA students, faculty, staff, alumni and members of the community about the university's strengths and points of distinction.

The UTSA Office of University Communications and Marketing is embarking on a perceptual survey and brand development project to further build the identity of the university, based on its attributes and areas of excellence.

The project will advance UTSA's strategic goal of achieving recognition and esteem as a premier research university.

This week, Stamats, a leading market research firm, will conduct discovery visits at the UTSA Main and Downtown Campuses.

The week of May 1, Stamats will begin conducting online surveys involving a broad array of students, faculty and staff.

Then, this summer, Stamats will begin email and phone surveys with UTSA stakeholders, in San Antonio and across Texas, to gain insight about their perceptions of the UTSA brand.

Survey respondents will be asked about their current perceptions of UTSA, the institution's competitiveness, its perceived strengths and weaknesses, and their awareness of and agreement with its messaging points.

The research findings will help UTSA further develop its distinct brand as an institution of excellence and build a unified message set about the university. Those findings will be presented to UTSA's president in the fall.

"UTSA is an incredible university with a remarkable story to tell. These perceptual surveys will give us a candid assessment about the perceptions of our stakeholders and will identify opportunities to further promote and differentiate UTSA as an institution of excellence," said Joe Izbrand, UTSA associate vice president for communications and marketing, and chief communications officer.

The UTSA Office of University Communications and Marketing protects, promotes and advances the UTSA brand through strategic messaging, creative storytelling and creative integrated marketing solutions.

UTSA is ranked among the top 400 universities in the world and among the top 100 in the nation, according to Times Higher Education.


Learn more about the UTSA perceptual survey and brand project.

Learn more about UTSA Communications and Marketing.

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