Market research project to help strengthen the UTSA brand
(April 24, 2017) -- The University of Texas at San Antonio (UTSA) wants input from UTSA students, faculty, staff, alumni and members of the community about the university's strengths and points of distinction.
The UTSA Office of University Communications and Marketing is embarking on a perceptual survey and brand development project to further build the identity of the university, based on its attributes and areas of excellence.
The project will advance UTSA's strategic goal of achieving recognition and esteem as a premier research university.
This week, Stamats, a leading market research firm, will conduct discovery visits at the UTSA Main and Downtown Campuses.
The week of May 1, Stamats will begin conducting online surveys involving a broad array of students, faculty and staff.
Then, this summer, Stamats will begin email and phone surveys with UTSA stakeholders, in San Antonio and across Texas, to gain insight about their perceptions of the UTSA brand.
Survey respondents will be asked about their current perceptions of UTSA, the institution's competitiveness, its perceived strengths and weaknesses, and their awareness of and agreement with its messaging points.
The research findings will help UTSA further develop its distinct brand as an institution of excellence and build a unified message set about the university. Those findings will be presented to UTSA's president in the fall.
"UTSA is an incredible university with a remarkable story to tell. These perceptual surveys will give us a candid assessment about the perceptions of our stakeholders and will identify opportunities to further promote and differentiate UTSA as an institution of excellence," said Joe Izbrand, UTSA associate vice president for communications and marketing, and chief communications officer.
The UTSA Office of University Communications and Marketing protects, promotes and advances the UTSA brand through strategic messaging, creative storytelling and creative integrated marketing solutions.
UTSA is ranked among the top 400 universities in the world and among the top 100 in the nation, according to Times Higher Education.
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Learn more about the UTSA perceptual survey and brand project.
Learn more about UTSA Communications and Marketing.
Connect with UTSA online at Facebook, Twitter, YouTube, Instagram and LinkedIn.
Events
As part of the NSF ScooterLab project, we are excited to announce the inaugural NSF ScooterLab/Micromobility Workshop. This one-day event aims to engage with the research community and other stakeholders, showcase our research infrastructure, and foster new collaborative research and development partnerships.
Weston Conference Center, San Pedro IJoin us on your lunch or 30 minute wellness break and "Lego" of your stress with fun activities like Legos, PlayDoh, coloring pages, puzzles and more!
Mesquite Room (SU 2.01.24,) Student Union, Main CampusMove In To COLFA is strongly recommended for new students in COLFA. It gives you the chance to learn about the Student Success Center, campus resources and meet new friends!
Academic Classroom: Lecture Hall (MH 2.01.10,) McKinney Humanities BldgWe invite you to join us for Birds Up! Downtown, an exciting welcome back event designed to connect students with the different departments at the Downtown Campus. Students will have the opportunity to learn about some of the departments on campus, gain access to different resources, and collect some giveaways!
Bill Miller PlazaCome and celebrate this year's homecoming at the Downtown Campus with food, games, giveaways, music, and more. We look forward to seeing your Roadrunner Spirit!
Bill Miller Plaza
