Market research project to help strengthen the UTSA brand
(April 24, 2017) -- The University of Texas at San Antonio (UTSA) wants input from UTSA students, faculty, staff, alumni and members of the community about the university's strengths and points of distinction.
The UTSA Office of University Communications and Marketing is embarking on a perceptual survey and brand development project to further build the identity of the university, based on its attributes and areas of excellence.
The project will advance UTSA's strategic goal of achieving recognition and esteem as a premier research university.
This week, Stamats, a leading market research firm, will conduct discovery visits at the UTSA Main and Downtown Campuses.
The week of May 1, Stamats will begin conducting online surveys involving a broad array of students, faculty and staff.
Then, this summer, Stamats will begin email and phone surveys with UTSA stakeholders, in San Antonio and across Texas, to gain insight about their perceptions of the UTSA brand.
Survey respondents will be asked about their current perceptions of UTSA, the institution's competitiveness, its perceived strengths and weaknesses, and their awareness of and agreement with its messaging points.
The research findings will help UTSA further develop its distinct brand as an institution of excellence and build a unified message set about the university. Those findings will be presented to UTSA's president in the fall.
"UTSA is an incredible university with a remarkable story to tell. These perceptual surveys will give us a candid assessment about the perceptions of our stakeholders and will identify opportunities to further promote and differentiate UTSA as an institution of excellence," said Joe Izbrand, UTSA associate vice president for communications and marketing, and chief communications officer.
The UTSA Office of University Communications and Marketing protects, promotes and advances the UTSA brand through strategic messaging, creative storytelling and creative integrated marketing solutions.
UTSA is ranked among the top 400 universities in the world and among the top 100 in the nation, according to Times Higher Education.
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Learn more about the UTSA perceptual survey and brand project.
Learn more about UTSA Communications and Marketing.
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Events
Covidence is a systematic & scoping review tool used to streamline the process of screening and reviewing articles. Using this software, research teams can easily import studies, perform automatic deduplication, and extract data using templates. This workshop will show attendees how to start a review in Covidence, add collaborators, and get started on screening.
Virtual (Zoom)In this workshop, attendees will be introduced to Pandas, a Python tool for working with data easily. It makes it simple to organize and analyze information when data is organized and categorized, like spreadsheets or tables.
Group Spot B, John Peace LibraryEach fall and spring semester, students convene at the Main Campus at UTSA with booths, ideas and prototypes. A crowd of judges, local organizations, students, faculty and sponsors walk around and talk to the students about their projects and ask questions. Students get the real-life experience of "pitching" their project with hopes of getting funding or support to move to the next level.
UTSA Convocation Center, Main CampusJoin the doctoral candidates for the Doctoral Conferreal Ceremony and celebrate their accomplishments.
Arts Building Recital Hall, Main CampusCelebrate the graduates from the Carlos Alvarez College of Business, College of Education and Human Development, Margie and Bill Klesse College of Engineering and Integrated Design and University College.
AlamodomeCelebrate the graduates from the College for Health, Community and Policy, College of Liberal and Fine Arts and College of Sciences.
Alamodome
