Findings could impact policy and efforts to grow San Antonio’s music industry.
(March 20, 2018) – Innovative music research is underway at UTSA. The university’s music marketing coordinator and his undergraduate students are using geographic information system (GIS) technology to map the scale and scope of the live music scene in San Antonio.
Stan Renard, in the UTSA Department of Music, has developed an app to capture, store, analyze, manage and present music-centric geographic data for San Antonio. The app gives a visual representation of San Antonio’s music venues, studios and production companies, and how and where the city’s music industry is growing.
Renard and his undergraduate research assistants mapped more than 300 venues, nearly 30 music festivals, more than 250 music businesses (record studios/production companies) and more than 100 music-related non-profit organizations. In addition, Renard was able to show how the music scene and alcohol sales are correlated. This research was funded by a $3,000 grant from the Music Entertainment & Industry Educators Association (MEIEA).
The UTSA researchers point out that District 1, which includes downtown San Antonio, has the most concentration of music venues, music industry non-profits and music businesses. Additionally, they observed the San Antonio music industry is growing especially in Districts 8 and 9 with more music venues and live music festivals showing up along I-10 and US Highway 281.
“I hope this data will be used by city leaders and music professionals to develop programs and initiatives to spur more growth for the music scene citywide,” Renard said.
Renard will present his team’s findings at the MEIEA Summit in Los Angeles on March 24, 2018.
Prior to this study, Renard and his students developed a music industry impact study along with Music Canada LLC. It was commissioned by San Antonio Sound Garden, funded by the City of San Antonio, and released in November 2017.
The study provided an inventory of recording studios, live music venues, music training and education and included recommendations to promote the music industry in San Antonio.
Soon after that study’s release, the Texas Music Office, a division in the Office of the Governor, announced San Antonio as a “Music Friendly Community”.
“San Antonio’s music industry is seeing tremendous growth and a lot of musicians, many from Austin, are seizing the opportunities here,” said Renard. “We are also seeing more tech-related music start-ups popping up in San Antonio.”
Renard and his Music Marketing students are taking advantage of the opportunity to network with those music professionals at this year’s Music Biz Day on April 7, 2018 at the UTSA Downtown Campus.
Music Biz Day is considered the largest university-held music expo nation of its kind in the nation. The expo brings industry professionals, musicians, and students together for a unique networking and collaborating experience.
“In UTSA’s Music Marketing program, we are training our music students to adapt to the changing landscape and provide great networking opportunities for them to thrive in a variety of roles in the music industry,” said Renard.
The UTSA Department of Music is nationally recognized and accredited by the National Association of Schools of Music. The department includes world-renowned faculty members and researchers who prepare students to become performers, educators and leaders in the music industry.
UTSA is ranked among the top four universities in the nation under 50 years old, according to Times Higher Education.
Learn more about Stan Renard.
Learn more about UTSA Department of Music.
Learn more about UTSA College of Liberal and Fine Arts.
Connect with UTSA online at Facebook, Twitter, YouTube, Instagram and LinkedIn.
UTSA Today is produced by University Communications and Marketing, the official news source of The University of Texas at San Antonio. Send your feedback to news@utsa.edu. Keep up-to-date on UTSA news by visiting UTSA Today. Connect with UTSA online at Facebook, Twitter, Youtube and Instagram.
The UTSA Office of Undergraduate is proud to celebrate National Undergraduate Research with an annual event sponsored by the (OUR) featuring students will showcase undergraduate student research and creative endeavors from all disciplines across campus.
Various LocationsDía en la Sombrilla, formerly Fiesta UTSA, is a festival hosted each spring as a part of Fiesta® San Antonio events. Sponsored by Roadrunner Productions, the event features music, food, confetti, games, event t-shirts, and more.
Sombrilla Plaza and Central Plaza, Main CampusFiesta Arts Fair features contemporary art from more than 100 artists from across the U.S., Fiesta favorite foods, drinks, live music by local and regional performers, and a Young Artists Garden providing opportunities for budding artists to learn, explore and express their creativity.
UTSA Southwest CampusJoin the PEACE Center and Wellbeing Services for Denim Day, a day of learning about the importance of consent and why we wear denim on the last Wednesday of the month each April during Sexual Assault Awareness Month. Stop by our Denim Day display to take a photo in front of our Denim Wall, spin the "Is It Consent?" Wheel, and get a Concha or goodie.
Student Union Window Lounge, Main CampusLearn to use Zotero®, a citation manager that can help you store and organize citations you find during your research. Zotero can generate bibliographies in various styles, insert in-text citations and allow you to share sources with collaborators.
Virtual EventThis event is to achnowlege the graduating seniors and induct the new cohart of scholars to our program.
North Paseo Building (NPB 5.140,) Main CampusCelebrate the accomplishments of College of Education and Human Development, College for Health, Community and Policy, College of Sciences and University College.
AlamodomeThe University of Texas at San Antonio is dedicated to the advancement of knowledge through research and discovery, teaching and learning, community engagement and public service. As an institution of access and excellence, UTSA embraces multicultural traditions and serves as a center for intellectual and creative resources as well as a catalyst for socioeconomic development and the commercialization of intellectual property - for Texas, the nation and the world.
To be a premier public research university, providing access to educational excellence and preparing citizen leaders for the global environment.
We encourage an environment of dialogue and discovery, where integrity, excellence, inclusiveness, respect, collaboration and innovation are fostered.
UTSA is a proud Hispanic Serving Institution (HSI) as designated by the U.S. Department of Education .
The University of Texas at San Antonio, a Hispanic Serving Institution situated in a global city that has been a crossroads of peoples and cultures for centuries, values diversity and inclusion in all aspects of university life. As an institution expressly founded to advance the education of Mexican Americans and other underserved communities, our university is committed to promoting access for all. UTSA, a premier public research university, fosters academic excellence through a community of dialogue, discovery and innovation that embraces the uniqueness of each voice.
