(Jan. 31, 2019) -- Joel Saegert, professor emeritus of marketing in the UTSA College of Business, passed away last week at the age of 74. One of UTSA’s founding faculty members, Saegert was an administrator, educator and researcher for 36 years before retiring in 2012.
Saegert will be remembered by his friends and colleagues for his dedication to his work at UTSA and his enthusiasm for life and international travel.
“Joel was widely-known and highly-respected throughout UTSA and the College of Business,” said Dan Hollas, professor of economics. “He helped lay the foundation for both the College of Business and UTSA that has led to our current accomplishments. He cared greatly about his students, and he remained engaged in the college as an emeritus professor.”
Throughout his tenure at UTSA he held numerous administrative roles. From 1980 to 1985, he was assistant vice president for academic affairs. Then he served as an associate dean in the College of Business from 1987 to 1992. His responsibilities included overseeing the college’s microcomputer facilities, faculty issues, accreditation and graduate programs. Saegert was appointed the first chair of the Department of Marketing in 2001 and continued in that role until 2008.
“Joel did many great things for the College of Business,” said James Gaertner, former dean of the College of Business. “He worked hard to quickly solve some accreditation issues that we were facing in the late 1980s. He was also instrumental in the design of the Business Building. He kept us focused on the importance of research, and he was firm but compassionate with students when they were dealing with academic issues.”
Saegert taught courses in consumer behavior and marketing research at both the undergraduate and graduate levels. He also served as a visiting professor at universities in China (Beijing, Shanghai and Tianjin), New Zealand and Singapore.
An active researcher, he specialized in consumer psychology and market segmentation strategy. Saegert published papers in a number of marketing and psychology journals and was past president of the Society for Consumer Psychology of the American Psychological Association. He also consulted for over 50 national and regional companies including Prentice-Hall Publishers, Firestone Tire and Rubber Co., Southwestern Bell and the United States Postal Service.
Prior to joining the UTSA faculty, he taught at the American University of Beirut, the University of Denver and the University of Texas at Austin. He received his Ph.D. in psychology from The University of Texas at Austin.
Saegert continued his affiliation with UTSA’s Department of Marketing following retirement through his work as a trustee with the Carolan Research Institute. The institute was established to further the pursuit of behavioral science as it pertains to everyday human action and decision making.
More than $250,000 has been donated to the Department of Marketing from the Carolan Research Institute to support marketing research. This support helped UTSA faculty and doctoral students publish in elite journals such as the Journal of Consumer Research and the Journal of Marketing. The gifts also led to the creation of the Carolan Research Forum in the UTSA Department of Marketing.
“Through his support of the Carolan Research Forum, Dr. Saegert was instrumental in the selection of seven winners from prestigious universities in the United States and abroad who received research funding,” said Ishani Banerji, UTSA assistant professor in practice in marketing and director of the Carolan Research Forum. “His work had a profound impact on the next generation of marketing scholars not just at UTSA, but globally.”
His wife, Merry, will host a memorial service on Saturday, March 9 at 3 p.m. at their home at 257 E. Bridge Street in New Braunfels, Texas.
The events are a collaborative effort between student organizations, student led-groups, and campus departments.Various locations, Main and Downtown Campuses
The UTSA and San Antonio communities are invited to see the Roadrunners in action during this free game that marks the end of the spring workouts season.Dub Farris Athletic Complex, 8400 North Loop 1604 W), San Antonio
The UTSA Alumni Association and the San Antonio Parks Foundation will co-host the official Fiesta event. The outdoor event is family-friendly, with live music, lawn games, a free mechanical bull ride, photo fun, local food, fresh sips, local art and cowboy merch. Admission is free for those who RSVP online, however there will be a $10 entry charge at the gates on the day of the event, as capacity allows.UTSA Park West Athletics Complex
UTSA is a designated early voting site for the May 4 Joint, General and Special Election. Any registered Bexar County voter can skip the lines and cast a ballot at UTSA from Monday, April 22 to Tuesday, April 30.H-E-B Student Union Bexar Room (HSU 1.102), Main Campus
The Campus Master Plan task force and Page consultants will share the initial draft of the master plan.Student Union Retama Auditorium (SU 2.02.02), Main Campus
The Campus Master Plan task force and Page consultants will hold a series of meetings in late April and early May to share the initial draft of the master plan.Buena Vista Street Building Aula Canaria (BVB 1.328), Downtown Campus
In this UTSA 50th anniversary speaker series, Roger Enriquez, UTSA associate professor of criminal justice, explores how immigration past and present helps us understand its future.Casa Hernán, 411 Cevallos St., San Antonio
Grab a friend and sign up to bowl with fellow Roadrunners and raise money for scholarships.University Bowl, 12332 I-10 #10, San Antonio
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