JULY 24, 2020 — When Alexandra Bevan, a junior at UTSA, joined the College of Liberal and Fine Arts’ communications program she thought public relations was the route she wanted to go. However, her heart was drawn to the more creative side of the communications world, so she picked digital communication as a concentration and discovered a love of social media, where she felt she could help others.
“For the longest time I thought that I wanted to have my own creative channels, so I tried doing a YouTube channel for a while,” Bevan said. “I even started a blog and I liked the whole creative part, but I did not enjoy talking about myself. It just felt really weird and like there was no purpose, but I still enjoyed doing the creative parts. So I just decided that if I liked doing that, I can do it for other people and that’s how I started doing social media managing. I’m able to help people reach a bigger audience with their own brand, rather than trying to do my own thing.”
You now intern as the social media manager at Taylor’d For You, a brand that focuses on fashion and helps nonprofits with their charitable goals. What can you tell me about the organization and how you became part of it?
Taylor’d For You was founded by Taylor Mobley, a producer for Daytime with Kimberly and Esteban, where she started a segment on the show called Taylor’d For Me. The segment has a fashion element to it, but it’s based on helping people. Each year the organization’s fashion show raises money for different causes. This year’s fashion show is airing July 25 and it’s benefiting Each One Teach One, an adult literacy center.
At first she started off as a mentor because I was interested in fashion journalism, but then once I changed my concentration I saw a need for a social media manager for Taylor’d For You’s Instagram because they didn’t really post or have any followers. I decided to write up a proposal, emailed it to her and she brought me on as the social media manager.
I just am doing my best to help them reach and have a bigger audience and promote their fashion show, since it is for a good cause because it’s all philanthropy based.
As the social media manager, what sort of responsibilities have you had? Take me through your assignments or day-to day work.
I write all the captions, but now that we’ve been planning for the fashion show, I’ve been working with Taylor and the team to come up with ideas on what to post for it. I’ve been finding pictures to post on Instagram. I make graphics to post onto Instagram on Canva. Also, we had shoots for the fashion show, which I went to and took behind-the-scenes pictures.
The fashion show is coming up really soon, but this time it’s virtual because of the pandemic. How has it been preparing social media for something that’s going to be online and won’t have people physically sitting in front of a catwalk?
It’s about creating excitement and getting people involved. So we did a giveaway for a free ticket. We post on Insta stories about the designers who are going to be in it. We’ve done a lot of behind-the-scenes stuff because I feel like when people go to the show it’s all clothes. But the behind-the-scenes, I think, shows how much work it takes. They get to see what goes into it and feel like they’re involved.
It’s different when you take a PR class or social media class versus actually getting to be in the field. How does it feel to be getting that experience?
It’s fun and definitely a learning experience. I don’t think any class is going to fully prepare you for what happens just because everything is case by case. It feels like every day there’s something new. I’m never really fully prepared for anything that happens. I feel like I have a grasp on exactly what to do but because it’s new every day, I never know what exactly to expect or know exactly what to do. So it’s just a lot of learning as I go.
Are you considering doing social media professionally after you graduate from college?
For sure. I already started my own little freelancing business. I have clients who I’m working with, so my goal is just to build my company after I graduate.
Does your business have a name already? And how’s it going so far?
It’s called Denim Jacket Media Management, and it’s going well. There’s a lot of older people who have had businesses and then social media became a thing and they don’t know how to use it. I’ve found more clients and people inquiring about my business than expected.
What sort of advice would you give to somebody that you know is going to school and wants to get experience?
I would say to take a chance. For me, Taylor didn’t put it out there that they needed a social media manager. They weren’t saying they wanted to add new team members, but I just saw a need for something and I took a chance. I think also having confidence in yourself is a big thing. I didn’t have any experience before this, but I know I’m good at it, so I just figured “Hey, I might as well try!”
Learn to use the simple but powerful features of EndNote®, a citation management tool. In this hands-on workshop, participants will learn to setup an EndNote library, save references and PDFs, and automatically create and edit a bibliography.Virtual Event
Learn to use Zotero®, a citation manager that can help you store and organize citations you find during your research. Zotero can generate bibliographies in various styles, insert in-text citations and allow you to share sources with collaborators.Virtual Event
Do you need to use a LaTeX program for writing your research papers? This workshop covers how to enable a list of your references in a BibTeX file to automatically output in-text citations and a bibliography using a LaTeX program such as Overleaf.Virtual Event
This solo exhibition features the work of Delita Martin, a world-renowned master printmaker known for creating representations of black women in complex and luxuriant narrative portraits.Russell Hill Rogers Galleries, UTSA Southwest Campus
UTS Bold Careers interns and ambassadors will be presenting on prevalent and pioneered African Americans in technology.Virtual Event
Pressbooks is an open educational resource authoring platform for simple book publishing. This will be a workshop that covers the the basics of using the platform.Virtual Event
Meet and connect employers for full-time and internship opportunities.HEB Ballroom 1 & 2, Main Campus
The University of Texas at San Antonio is dedicated to the advancement of knowledge through research and discovery, teaching and learning, community engagement and public service. As an institution of access and excellence, UTSA embraces multicultural traditions and serves as a center for intellectual and creative resources as well as a catalyst for socioeconomic development and the commercialization of intellectual property - for Texas, the nation and the world.
To be a premier public research university, providing access to educational excellence and preparing citizen leaders for the global environment.
We encourage an environment of dialogue and discovery, where integrity, excellence, inclusiveness, respect, collaboration and innovation are fostered.
UTSA is a proud Hispanic Serving Institution (HSI) as designated by the U.S. Department of Education .
The University of Texas at San Antonio, a Hispanic Serving Institution situated in a global city that has been a crossroads of peoples and cultures for centuries, values diversity and inclusion in all aspects of university life. As an institution expressly founded to advance the education of Mexican Americans and other underserved communities, our university is committed to promoting access for all. UTSA, a premier public research university, fosters academic excellence through a community of dialogue, discovery and innovation that embraces the uniqueness of each voice.