AUGUST 21, 2020 —UTSA’s College of Business is launching a new bachelor of business administration in business analytics degree this fall.
This major will provide students with the framework and analytical tools needed to manage and analyze data, build models and leverage the results to recognize opportunities and solve problems encountered within a business entity.
“Business firms, regardless of their size, collect massive quantities of data every day,” said Mark Leung, chair of the Department of Management Science and Statistics. “However, most of these businesses do not have the ability to effectively analyze or leverage the data. The goal of this program is for students to be able to extract meaningful information from data and transform that data into actions that will improve an organization’s decision making process.”
Program participants will take specialized coursework in analytics, statistical programming, data mining, artificial intelligence and machine learning in addition to core business classes in accounting, economics, finance, information systems, management and marketing.
Students will also have the opportunity to develop and apply analytical models and to acquire essential quantitative and computer skills. They will utilize the latest tools such as R, Python, SAS, SQL and SPSS to learn how to create data visualizations, solve problems and aid business decision making.
“If you have an aptitude for quantitative methods, find exploring and examining data exciting—and like to work through problems to find a solution—then business analytics is the field for you,” said Leung. “Individuals with this degree are in high demand, and this field continues to show enormous growth.”
⇒ Explore the new B.B.A. in business analytics program at UTSA.
Graduates can find jobs as a business analyst, management and system analyst, data analyst, business intelligence analyst, market research analyst, supply chain analyst or forecasting analyst, among others, in the worlds of data science and operational technologies.
The College of Business offers 13 undergraduate majors and is accredited by AACSB International, placing the college in the top 5% of business schools nationwide.
UTSA Today is produced by University Communications and Marketing, the official news source of The University of Texas at San Antonio. Send your feedback to news@utsa.edu. Keep up-to-date on UTSA news by visiting UTSA Today. Connect with UTSA online at Facebook, Twitter, Youtube and Instagram.
Celebrate the accomplishments of College of Education and Human Development, College for Health, Community and Policy, College of Sciences and University College.
Alamodome, 100 Montana St.Celebrate the accomplishments of Alvarez College of Business, College of Liberal and Fine Arts and Klesse College of Engineering and Integrated Design.
Alamodome, 100 Montana St.The University of Texas at San Antonio is dedicated to the advancement of knowledge through research and discovery, teaching and learning, community engagement and public service. As an institution of access and excellence, UTSA embraces multicultural traditions and serves as a center for intellectual and creative resources as well as a catalyst for socioeconomic development and the commercialization of intellectual property - for Texas, the nation and the world.
To be a premier public research university, providing access to educational excellence and preparing citizen leaders for the global environment.
We encourage an environment of dialogue and discovery, where integrity, excellence, inclusiveness, respect, collaboration and innovation are fostered.
UTSA is a proud Hispanic Serving Institution (HSI) as designated by the U.S. Department of Education .
The University of Texas at San Antonio, a Hispanic Serving Institution situated in a global city that has been a crossroads of peoples and cultures for centuries, values diversity and inclusion in all aspects of university life. As an institution expressly founded to advance the education of Mexican Americans and other underserved communities, our university is committed to promoting access for all. UTSA, a premier public research university, fosters academic excellence through a community of dialogue, discovery and innovation that embraces the uniqueness of each voice.
