Strategic Enrollment Task Force


The Strategic Enrollment Task Force will develop an integrated strategic enrollment plan that includes goals, metrics, accountability and self assessment. The plan will adopt a creative, data analytics-driven strategy for strategic enrollment, examining both the Main and Downtown Campuses as well as online offerings. The task force will create a set of guiding assumptions around work force needs, WSCH production, and differentiated tuition, as well as capital, infrastructure, student services, and faculty line needs. Considerations will include the 60/30 TX Higher Education Plan (Texas Higher Education Coordinating Board) as well as the optimal mix of undergraduate and graduate students, in-state and out-of-state students, and international students.

Urban-Serving University of the Future

Task Force Members

Lisa G. Blazer
Senior Associate Vice President for Student Affairs, VPSA
DeBrenna Agbenyiga
Vice Provost and Dean, Graduate School, VPAA
Aileeen Montana
Student Government Association Representative
JoAnn Browning
Dean, College of Engineering
Lisa Montoya
Associate Dean, College of Business
Michael Baumann
Graduate Chairs Council
Professor, Department of Psychology, COLFA
Jessica Perrotte
Graduate Student Representative
Mari Cortez
Department Chairs Council
Chair, Department of Interdisciplinary Learning & Teaching, COEHD
Shashi Pinheiro
Staff Council Representative
Associate Director for Web Services, VPER
Jeff Dunn
Chief Online Learning Officer, VPAA
Can (John) Saygin
Faculty Advisor to President for Strategic Initiatives
Associate Vice President for Sponsored Project Administration, VPR
Rhonda M. Gonzales
Associate Vice Provost for Strategic Initiatives, VPAA
Heather Shipley
Interim Vice Provost & Dean, University College
Kristina Garza
Director of Enrollment Services Marketing & Communication, VPSA
Xiaodu Wang
Faculty Senate Representative
Professor, Department of Mechanical Engineeringm, COE
Ginnifer Gee
Director, Registration and Records, VPSA
Nicole Wicha
Associate Professor, Department of Biology, COS
Elvira Jacquez
President’s Staff Representative
Assistant Vice President for Strategic Intitiatives, Office of the President
Steve Wilkerson
Interim Vice Provost for Institutional Effectiveness, VPAA
Joseph Kulhanek
Assistant Vice President, Institute for P-20 Initiatives, VPCS
Beverly Woodson-Day
Director, Undergraduate Admissions, VPSA
Audrey Magnuson
Director, University Career Center, VPSA
René Zenteno
Vice Provost for International Initiatives, VPAA
Raquel Marquez
Associate Dean for Graduate Studies and Research, COLFA
Mauli Agrawal
Interim Provost and Vice President for Academic Affairs
Sam Gonzales
Vice President for Student Affairs
Kathy Funk-Baxter
Vice President for Business Affairs


Ruffalo Noel Levitz

  • Brad Goan, Executive Consultant

Meeting Minutes, Documents and Presentations


  • Launch Task Force
    mid-October 2017

  • Work with consultant on campus visit
    mid-October 2017

  • Integrate with other two task forces
    December 2017

  • Phase 1 "Deep Dive Analysis" report
    January 2018

  • Town Halls
    Monday, March 19 | 4:00 – 5:30 p.m. | Aula Canaria, BV 1.328 | Downtown Campus
    Monday, March 26 | 3:00 – 4:30 p.m. | Retama Auditorium, UC 2.02.02  | Main Campus

  • Phase 2 Strategies and Action Plan
    April 2018

  • Phase 3 Enrollment Goals and Strategic Plan
    May 2018

  • Execution starts as a continuous process
    After May 2018

    The Strategic Enrollment Task Force has developed a set of initial strategies that is expected to result in an overall enrollment of more than 38,000 students in Fall 2023 (33,000 undergraduates, 4600 graduates and 780+ post bacs).  Additional strategies will be developed over the next 6 months while we are implementing the first set of strategies.  As we build out additional strategies at the graduate level and also focus on retention and student success strategies we can expect to see enrollments in excess of 45,000 students by Fall 2028.