Yinlong (Allen) Zhang, Ph.D.

Tom C. Frost Endowed Professorship in International Business

Professor, Marketing

Yinlong “Allen” Zhang is a marketing scholar whose research focuses on the intersection of consumer psychology and globalization. Specifically, he focuses on two areas of marketing: the first addresses the role that self-identity plays in a consumer’s information processing about a product; the second addresses how accountability impacts decision-making. He teaches undergraduate and graduate level marketing courses. 

Since joining UTSA in 2004, Zhang has developed a high-quality, high-impact research agenda and is considered a formidable force in his field of research. He has published numerous academic papers in top-ranking national and international marketing journals such as the Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, International Journal of Research in Marketing and Personality and Social Psychology Bulletin. Since earning tenure, Zhang has coauthored most of his papers with current or former doctoral students. 

He received his Ph.D. in marketing from the Katz Graduate School of Business at the University of Pittsburgh, a Master of Philosophy in marketing from the Hong Kong University of Science and Technology and a bachelor’s degree in history from Renmin University of China.