MarCom Studio

Various offices on campus oversee data list management for UTSA’s various external constituencies.

Current Students

Current student data is stored in the university’s student information system BANNER, which is managed by the Registrar’s office. In reference to accessing student contact information for communication:

• Academic Strategic Communication oversees the Mass Emails to Students request process for offices that wish to send marketing messages out to the student body.
• Enrollment Marketing, Communications, and Systems streamlines transactional communications for various offices on campus.

Prospective/New Students

Enrollment Marketing, Communications, and Systems oversees enrollment communications to prospective and incoming UTSA students through the university’s Customer Relationship Management (CRM) system.

Alumni/Donor

Advancement and Alumni Engagement oversees the university’s database of alumni, friends and stakeholders through UTSA’s enterprise donor management systems. To request a list for direct mail or email to these constituencies, submit a ticket through Advancement's portal in ServiceNow.

UTSA Athletics Fans

UTSA Athletics oversees the management of data lists for UTSA football season ticket holders and community supporters.