Brand Asset Inventory Checklist | MARCOMWEB

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Brand Asset Inventory Checklist

This checklist will help identify assets and materials and plan for updates throughout the transition timeline.

1. Digital Assets (Highest Priority)

Review and update any digital materials first.

Office/department-owned website or web pages
Microsites or landing pages
Email templates
Newsletters (digital)
Social media profiles and graphics
Social media post templates
Presentation templates
Video content (intros, outros, lower thirds)
Digital signage or screens
Online forms or portals

2. Marketing and Communications Materials

Identify printed or downloadable materials used to communicate with external audiences.

Brochures and flyers
Posters and handouts
One-pagers and fact sheets
Recruitment or outreach materials
Event marketing materials
Reports or publications
Downloadable PDFs

3. Advertising and Campaign Materials

Areas that run paid campaigns or advertising will need to update their materials.

Print ads
Digital ads
Sponsored content
Vendor-produced creative
Co-branded or partner materials

4. Internal and Operational Materials

Identify printed or downloadable materials, including digital templates.

Business cards
Letterhead and envelopes
Email signatures
Email banners
Word or document templates
Presentations
Name tags and badges
Lanyards
Training or onboarding materials
Internal newsletters or communications

5. Signage and Physical Assets

Note any physical items displaying either the university brand or area sub-brands.

Office signage, doors
Interior posters, displays, retractable banners, X-banners
Exterior banners or flags
Vehicle graphics
Event backdrops, displays, wayfinding signage
Recruitment booths

6. Apparel and Promotional Items

Staff or team apparel
White coats
Scrub tops
Event or program merchandise
Giveaways or promotional items
Remaining inventory with legacy branding

7. Vendor and Partner Materials

Materials created by external vendors
Co-branded partner assets
Third-party platforms using your department’s branding