Strategic Enrollment Task Force

Current StatusComplete


The Strategic Enrollment Task Force will develop an integrated strategic enrollment plan that includes goals, metrics, accountability and self-assessment. The plan will adopt a creative, data analytics-driven strategy for strategic enrollment, examining both the Main and Downtown Campuses and online offerings. The task force will create a set of guiding assumptions around workforce needs, weighted student credit hour production, and differentiated tuition, as well as capital, infrastructure, student services, and faculty line needs. Considerations will include the 60/30 TX Higher Education Plan (Texas Higher Education Coordinating Board) as well as the optimal mix of undergraduate and graduate students, in-state and out-of-state students, and international students.

View the Initiative Brief View Taskforce Members 

Strategic Plan Midpoint Update (Fall 2022)

The Strategic Enrollment Task Force completed its report in Fall 2018 and developed a set of initial strategies that is expected to result in an overall enrollment of 45,000 students by Fall 2028.

Strategic Enrollment Phase I Plan  Strategic Enrollment

Since the completion of the plan, UTSA has operationalized the following strategies:

  • CRM Solution
  • Dual Enrollment
  • Financial Aid Leveraging
  • Online Self-Service Improvements
  • Prospect and Inquiry Management
  • Transfer Student Recruitment
  • Undergraduate Scholarship Management
  • University-Wide Undergraduate Recruitment Coordination

This Initiative Supports Strategic Destinations

  • Launch Task Force
    mid-October 2017

  • Work with consultant on campus visit
    mid-October 2017

  • Integrate with other two task forces
    December 2017

  • Phase 1 "Deep Dive Analysis" report
    January 2018

  • Town Halls
    Monday, March 19 | 4:00 – 5:30 p.m. | Aula Canaria, BV 1.328 | Downtown Campus
    Monday, March 26 | 3:00 – 4:30 p.m. | Retama Auditorium, UC 2.02.02  | Main Campus

  • Phase 2 Strategies and Action Plan
    April 2018

  • Phase 3 Enrollment Goals and Strategic Plan
    May 2018

  • Execution starts as a continuous process
    After May 2018

    The Strategic Enrollment Task Force has developed a set of initial strategies that is expected to result in an overall enrollment of more than 38,000 students in Fall 2023 (33,000 undergraduates, 4600 graduates and 780+ post bacs).  Additional strategies will be developed over the next 6 months while we are implementing the first set of strategies.  As we build out additional strategies at the graduate level and also focus on retention and student success strategies we can expect to see enrollments in excess of 45,000 students by Fall 2028.