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UTSA wins CASE award for promotion of Hispanic Heritage Month

UTSA wins CASE award for promotion of Hispanic Heritage Month

JUNE 16, 2021 — UTSA has won a Circle of Excellence Gold award for marketing efforts to promote the university’s 2020 Hispanic Heritage Month commemorations. The national award was announced last week by the Council for Advancement and Support of Education (CASE).

Held mid-September through mid-October, UTSA’s Hispanic Heritage Month featured a large slate of distinctive programs around significant themes in Latino culture.

A committee of faculty, staff and students led by the Office of Inclusive Excellence collaborated on the effort, selecting the theme Voces de Resistencia (Visions of Resilience) to promote stories of strength and perseverance.


“We appreciated the excellent and thoughtful work. ... It was comprehensive, audience-focused, with strong engagement.”



The month-long commemoration was entirely virtual, including keynote presentations from Hispanic leaders and luminaries, as well as book clubs, symposia and panel discussions. Marketing campaign components included graphic design, web development, video production and paid advertising support to promote the events.

CASE is a global nonprofit serving educational institutions and advancement professionals in alumni relations, communications, fundraising, marketing and other areas. Each year the CASE Circle of Excellence Awards recognize hundreds of institutions whose talented staff members advanced their institutions last year through innovative, inspiring, and creative ideas.

“We appreciated the excellent and thoughtful work,” said this year’s CASE judges regarding UTSA’s entry. “The calendar and the value of the content that was offered during this month-long, comprehensive event campaign to celebrate Hispanic Month was beautifully reinforced through the brand identity. It was comprehensive, audience-focused, with strong engagement.”

UTSA’s submission was one of nearly 3,000 global entries in the competition.

Drew Vincent



UTSA Today is produced by University Strategic Communications,
the official news source
of The University of Texas at San Antonio.

Send your feedback to news@utsa.edu.


UTSA Today is produced by University Communications and Marketing, the official news source of The University of Texas at San Antonio. Send your feedback to news@utsa.edu. Keep up-to-date on UTSA news by visiting UTSA Today. Connect with UTSA online at Facebook, Twitter, Youtube and Instagram.


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UTSA’s Mission

The University of Texas at San Antonio is dedicated to the advancement of knowledge through research and discovery, teaching and learning, community engagement and public service. As an institution of access and excellence, UTSA embraces multicultural traditions and serves as a center for intellectual and creative resources as well as a catalyst for socioeconomic development and the commercialization of intellectual property - for Texas, the nation and the world.

UTSA’s Vision

To be a premier public research university, providing access to educational excellence and preparing citizen leaders for the global environment.

UTSA’s Core Values

We encourage an environment of dialogue and discovery, where integrity, excellence, inclusiveness, respect, collaboration and innovation are fostered.

UTSA’S Destinations

UTSA is a proud Hispanic Serving Institution (HSI) as designated by the U.S. Department of Education.

Our Commitment to Inclusivity

The University of Texas at San Antonio, a Hispanic Serving Institution situated in a global city that has been a crossroads of peoples and cultures for centuries, values diversity and inclusion in all aspects of university life. As an institution expressly founded to advance the education of Mexican Americans and other underserved communities, our university is committed to ending generations of discrimination and inequity. UTSA, a premier public research university, fosters academic excellence through a community of dialogue, discovery and innovation that embraces the uniqueness of each voice.