SEPTEMBER 16, 2022 — UTSA’s official social media channels are ranked among the top in the nation for their engagement rates, according to U.S. social media listening leader Rival IQ.
In the 2022 Higher Education Social Media Engagement Report published this fall, Rival IQ lists UTSA as No. 5 in the nation for its @UTSA Facebook engagement rate and No. 11 in the nation for its overall Instagram, Twitter, Facebook and TikTok engagement rates.
Rival IQ calculated its 2022 ranking by assessing all 358 U.S. higher education brands. Its ranking measures each brand’s ability to connect and build relationships with followers on their official social channels while also considering the size of each institution’s social media audience.
This year, Rival IQ assessed content posted between June 1, 2021 and May 31, 2022 on UTSA’s official (@UTSA) Instagram, Twitter and Facebook channels and the @UTSAStudents TikTok channel. The official channels are managed by University Strategic Communications. The TikTok channel is managed by the Office of the Dean of Students.
“To become a model for student success, UTSA recognizes it must meet and serve students where they are. Today so much of that conversation and relationship-building takes place over social media,” said Joe Izbrand, UTSA chief communications officer and associate vice president for strategic communications. “We have a dynamic strategy for reaching and connecting with students and our extended community of faculty, staff, alumni and supporters. That strategy is a powerful tool for advancing the reputation and brand of UTSA.”
Rival IQ surveyed all 358 Division I colleges and universities to develop its 2022 ranking. To ensure an authentic comparison, it considered each university’s audience size by channel: followers for Instagram, Twitter and Facebook and views on TikTok. In doing so, it effectively ranked the percentage of each institution’s active social media audience.
UTSA uses social media to engage, inform and entertain audiences. It also uses its social channels as a customer service desk where students and their family members can gain additional support in connecting with other campus offices to ask questions or address concerns.
The university’s official social media presence includes the @UTSA channels on Instagram, Twitter, Facebook, LinkedIn, YouTube and Giphy as well as its new @UTSA.Roadrunners channel on TikTok, which launched in August.
Rival IQ is a digital marketing leader in competitive social media listening. It was founded in 2012 to provide public and private companies with real-time access to their social media data. Its specialties include social post analysis, competitive analysis, social media audits, social reporting and influencer tracking. Clients include Deloitte, the Denver Broncos, Indiana University, the University of Kentucky, Notre Dame and Xavier University.
This year, Rival IQ’s top higher education institutions according to Facebook engagement rate included University of Iowa, Georgia Tech, Jackson State, James Madison and UTSA.
Overall, the top five colleges and universities included University of Iowa, James Madison, Utah State, Georgia Tech and Ohio University.
The Racial Justice Book Club was established at UTSA by members of the campus community to explore social justice following acts of racial violence across the nation over the last few years. We are reading The Injustice Never Leaves You: Anti-Mexican Violence in Texas by Monica Muñoz Martinez. We will meet every Wednesday in September and October at 2 pm on Zoom.Virtual Event
The touring ensemble of five London actors will perform Shakespeare’s _Macbeth in the UTSA Recital Hall.Recital Hall, Main Campus
Session for parents to learn about how to prepare for their children's future in higher education.Buena Vista Street. Building (BVB 1.326,) Downtown Campus
Celebrate Hispanic Heritage Month at our very own street fair - Calle UTSA. We will have activities, performances, food, music, and piñatas to break open.Student Union Paseo
"La Plática" is a space for thoughtful dialogue to build a sense of connection among the Roadrunner Community by getting to know each other better and sharing what's on our minds and about ourselves to increase to increase awareness of diverse perspectives.Virtual Event
This September 30, the Friday Series will feature Prof. Milena Ang, who will be presenting A Tren to Nowhere: Statistic Development and the Politics of Racial, a paper co-authored with Tania Islas-Weistein where they discuss Mexico's long history of state-led development projects that contribute to economic and racial inequality. The authors argue that despite professing racial justice, official discourses surrounding the Tren Maya reproduce existing symbolic and material forms of racism.McKinney Humanities (MH 4.01.01,) Main Campus
We invite you to learn about the process of screenwriting and explore the intersection of identity and pursuing dreams from Jorge Ramirez-Martinez and Raymond Perez, screenwriters for the Selena: The Series, released on Netflix. They will discuss their careers and writing process, including how their identities as Mexican American and gay men have shaped their professional experiences.Virtual Event
The University of Texas at San Antonio is dedicated to the advancement of knowledge through research and discovery, teaching and learning, community engagement and public service. As an institution of access and excellence, UTSA embraces multicultural traditions and serves as a center for intellectual and creative resources as well as a catalyst for socioeconomic development and the commercialization of intellectual property - for Texas, the nation and the world.
To be a premier public research university, providing access to educational excellence and preparing citizen leaders for the global environment.
We encourage an environment of dialogue and discovery, where integrity, excellence, inclusiveness, respect, collaboration and innovation are fostered.
UTSA is a proud Hispanic Serving Institution (HSI) as designated by the U.S. Department of Education.
The University of Texas at San Antonio, a Hispanic Serving Institution situated in a global city that has been a crossroads of peoples and cultures for centuries, values diversity and inclusion in all aspects of university life. As an institution expressly founded to advance the education of Mexican Americans and other underserved communities, our university is committed to ending generations of discrimination and inequity. UTSA, a premier public research university, fosters academic excellence through a community of dialogue, discovery and innovation that embraces the uniqueness of each voice.