(March 6, 2018) – UTSA President Taylor Eighmy today announced a fourth initiative in UTSA’s strategic planning portfolio. The President’s Initiative on Strategic Communications will focus on both internal and external audiences, elevating perceptions of UTSA among alumni and the San Antonio and South Texas communities. In a broader sense, this work will serve to raise the awareness of UTSA in Texas, the United States and the world.
President Eighmy has appointed a 28-member Strategic Communications Task Force and charged them with evolving UTSA’s brand commensurate using UTSA’s six themes and the university’s growth as an aspiring Carnegie R1, Hispanic-serving discovery enterprise focused on societal grand challenges.
The task force will work with University Communications and Marketing to develop a comprehensive, integrated marketing program for UTSA. This includes messaging, a visual identity, media strategies and internal communications. Joe Izbrand, associate vice president for communications and marketing and chief communications officer, will chair the task force.
“Now more than ever, it is time to reposition our brand and identity to distinguish UTSA from other research universities in Texas and beyond,” said Eighmy.
“The integration of this effort with those two task forces is especially important,” added Eighmy. “The strides we are making toward the vision for UTSA as a multicultural discovery enterprise and urban serving institution must be translated for a wide variety of audiences. In order to remain competitive in the marketplace, our prospective students, research partners, donors and local community members must receive consistent, compelling messaging about UTSA that resonates clearly. This is especially important given our intentions for strategic growth.”
The groundwork for these efforts began last year. UTSA engaged Stamats, a leading higher education integrated marketing firm, to conduct market research on the UTSA brand. Stamats surveyed UTSA students, faculty and staff, alumni, and Texas employers/hiring managers. The study identified institutional strengths and strategic differentiators for the university. These findings will form the basis of the task force’s work, and will be used to inform the launch of new brand positioning and advertising campaigns later this spring. Stamats will continue to act as a consultant for the task force for the duration of their work.
“To be truly effective, our communications must be audience-appropriate and data-informed,” said Eighmy. “We already have an excellent head start in this regard. I am certain this work will result in compelling new expressions of the UTSA brand.”
Learn more about the President's Initiative on Strategic Communications.
Learn more about the President's Initative on Finance & Budget Modeling.
Learn more about the President’s Initiative on Student Success.
Learn more about the President’s Initiative on Strategic Enrollment.
Campers in 9th grade through college will receive instruction and coaching on agility testing and position specific drills to refine and improve his skillset as a football player.Recreational Field Complex, Main Campus
Inspired by UTSA's renowned Mexican Cookbook Collection, the evening features cuisine and spirits of celebrated chefs from San Antonio and Mexico.Hotel Emma, 136 E. Grayson St., San Antonio
Experience a fun, interactive week at UTSA as new students and their families take the first steps to becoming a Roadrunner.Various locations, Main Campus
Campers 6-12 years old will enjoy the summer learning to read, write and speak the Chinese language. They also will learn about the Chinese culture such as martial arts, painting and drawing, arts and crafts and more.Confucius Institute at UTSA (MB 1.208), Main Campus
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Celebrate Texas' diversity with authentic ethnic cuisine, music, dance, arts and crafts from the many countries that make up the rich heritage of Texas.UTSA Institute of Texan Cultures, Hemisfair Campus
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