(March 6, 2018) – UTSA President Taylor Eighmy today announced a fourth initiative in UTSA’s strategic planning portfolio. The President’s Initiative on Strategic Communications will focus on both internal and external audiences, elevating perceptions of UTSA among alumni and the San Antonio and South Texas communities. In a broader sense, this work will serve to raise the awareness of UTSA in Texas, the United States and the world.
President Eighmy has appointed a 28-member Strategic Communications Task Force and charged them with evolving UTSA’s brand commensurate using UTSA’s six themes and the university’s growth as an aspiring Carnegie R1, Hispanic-serving discovery enterprise focused on societal grand challenges.
The task force will work with University Communications and Marketing to develop a comprehensive, integrated marketing program for UTSA. This includes messaging, a visual identity, media strategies and internal communications. Joe Izbrand, associate vice president for communications and marketing and chief communications officer, will chair the task force.
“Now more than ever, it is time to reposition our brand and identity to distinguish UTSA from other research universities in Texas and beyond,” said Eighmy.
“The integration of this effort with those two task forces is especially important,” added Eighmy. “The strides we are making toward the vision for UTSA as a multicultural discovery enterprise and urban serving institution must be translated for a wide variety of audiences. In order to remain competitive in the marketplace, our prospective students, research partners, donors and local community members must receive consistent, compelling messaging about UTSA that resonates clearly. This is especially important given our intentions for strategic growth.”
The groundwork for these efforts began last year. UTSA engaged Stamats, a leading higher education integrated marketing firm, to conduct market research on the UTSA brand. Stamats surveyed UTSA students, faculty and staff, alumni, and Texas employers/hiring managers. The study identified institutional strengths and strategic differentiators for the university. These findings will form the basis of the task force’s work, and will be used to inform the launch of new brand positioning and advertising campaigns later this spring. Stamats will continue to act as a consultant for the task force for the duration of their work.
“To be truly effective, our communications must be audience-appropriate and data-informed,” said Eighmy. “We already have an excellent head start in this regard. I am certain this work will result in compelling new expressions of the UTSA brand.”
Learn more about the President's Initiative on Strategic Communications.
Learn more about the President's Initiative on Finance & Budget Modeling.
Learn more about the President’s Initiative on Student Success.
Learn more about the President’s Initiative on Strategic Enrollment.
UCLA education professor Pedro Noguera will lead the conversation. His research focuses on how schools are influenced by social and economic conditions. He is the author of eleven books and over 200 articles and monographs.Multidisciplinary Studies Building (MS 2.02.55), Main Campus
The ITC will livestream. Smithsonian Affiliations, the Museo y Centro de Estudios Humanísticos & the Conservatorio de Músico will bring U. S.-based scholars of Puerto Rican and Latino Studies to Puerto Rico to engage with local scholars about migration, music, art, literature, education, history, and diasporic experiences.Institute of Texan Cultures, Hemisfair Campus
Infection, Immunity and Vaccines discussed during this two day conference.The Eilan Hotel and Spa, 18603 La Cantera Terr., San Antonio
UTSA Department of Physics and Astronomy faculty and staff will conduct a presentation on recent developments in astronomy and astrophysics followed by stargazing in the observatory.Flawn Sciences Building (FLN 2.02.02) and Curtis Vaughan Jr. Observatory, 4th floor, Main Campus
The annual concert series begins the choirs and orchestra performing Dvorak's "Te Deum" . This concert is open to the public. Admission $10.Arts Building Recital Hall (ARTS 2.03.02), Main Campus
The second of three in the annual holiday concert series which will feature the Chamber Singers (Santa Baby), Saxophone Ensemble (Sleigh Ride), Jazz Ensemble (Sugar Rum Cherry), Flute Ensemble and more performing holiday favorites. Admission $10.Arts Building Recital Hall (ARTS 2.03.02), Main Campus
The Roadrunners close out the regular season at home against North Texas.Alamodome, 100 Montana St., San Antonio
This event showcases innovative student projects and research performed across multiple disciplines. The symposium is designed to provide a public venue where UTSA senior engineering students to present advances achieved in their design projects.H-E-B Student Union Ballroom (HSU 1.104/1.106), Main Campus