(March 6, 2018) – UTSA President Taylor Eighmy today announced a fourth initiative in UTSA’s strategic planning portfolio. The President’s Initiative on Strategic Communications will focus on both internal and external audiences, elevating perceptions of UTSA among alumni and the San Antonio and South Texas communities. In a broader sense, this work will serve to raise the awareness of UTSA in Texas, the United States and the world.
President Eighmy has appointed a 28-member Strategic Communications Task Force and charged them with evolving UTSA’s brand commensurate using UTSA’s six themes and the university’s growth as an aspiring Carnegie R1, Hispanic-serving discovery enterprise focused on societal grand challenges.
The task force will work with University Communications and Marketing to develop a comprehensive, integrated marketing program for UTSA. This includes messaging, a visual identity, media strategies and internal communications. Joe Izbrand, associate vice president for communications and marketing and chief communications officer, will chair the task force.
“Now more than ever, it is time to reposition our brand and identity to distinguish UTSA from other research universities in Texas and beyond,” said Eighmy.
“The integration of this effort with those two task forces is especially important,” added Eighmy. “The strides we are making toward the vision for UTSA as a multicultural discovery enterprise and urban serving institution must be translated for a wide variety of audiences. In order to remain competitive in the marketplace, our prospective students, research partners, donors and local community members must receive consistent, compelling messaging about UTSA that resonates clearly. This is especially important given our intentions for strategic growth.”
The groundwork for these efforts began last year. UTSA engaged Stamats, a leading higher education integrated marketing firm, to conduct market research on the UTSA brand. Stamats surveyed UTSA students, faculty and staff, alumni, and Texas employers/hiring managers. The study identified institutional strengths and strategic differentiators for the university. These findings will form the basis of the task force’s work, and will be used to inform the launch of new brand positioning and advertising campaigns later this spring. Stamats will continue to act as a consultant for the task force for the duration of their work.
“To be truly effective, our communications must be audience-appropriate and data-informed,” said Eighmy. “We already have an excellent head start in this regard. I am certain this work will result in compelling new expressions of the UTSA brand.”
Learn more about the President's Initiative on Strategic Communications.
Learn more about the President's Initiative on Finance & Budget Modeling.
Learn more about the President’s Initiative on Student Success.
Learn more about the President’s Initiative on Strategic Enrollment.
In honor of UTSA's 50th Anniversary in 2019, the university is hosting Roadrunner Days Spring Edition - two weeks of semester-launching activities built around our deeply held values of student success, student involvement, community service and fun!Various locations, Main and Downtown Campuses
All UTSA students, faculty, staff, alums & families are invited to march as a unified community. Register here: bit.ly/2TYbHbR. Shuttles will be provided from the Main and Downtown Campuses.Martin Luther King, Jr. Academy, 3501 MLK Dr., San Antonio
UTSA's John Nix invites the community to sing "Amazing Grace" and “We Shall Overcome” at 11 a.m. on Martin Luther King Jr. Day. The intent of this nationwide effort is to honor Dr. King's legacy and to spread a sense of community in the United States.Locations throughout the United States
Opening Reception got exhibit featuring artists Miguel Aragon, Aaron Coleman, Sandra Fernandez, Annalise Gratovich, Marco Hernandez, Kristen Powers Nowlin, & Patricia Villalobos EcheverriaMain Art Gallery, Arts Building (ART 2.03.04), Main Campus
Tracy Cowden, Roland K. Blumberg Endowed Professor in Music and chair of the UTSA Department of Music launches the UTSA 50th Anniversary Scholars Speaker Series with Music as Medicine: The Power and Influence of Music on our Health.Radius Center, 106 Auditorium Cir. #120, San Antonio
UTSA African American Studies Program presents this series featuring Walter M. Kimbrough, president of Dillard University.Student Union Retama Auditorium (SU 2.02.02), Main Campus)
Join fellow Runners to walk for 10 minutes on the Main Campus. The event reminds us of the importance of exercise, diet and healthy habits in protecting our hearts.Outside the North Paseo Building, Main Campus
The annual event features authentic foods, music, dance, martial arts, shopping, games and entertainment from China, to the Indian Sub-continent, and the island nations of the Pacific. The Festival features two stages, a martial arts demonstration area, children’s hands on crafting area, anime activities, bonsai and ikebana displays, mahjong table and more.UTSA Institute of Texan Cultures, Hemisfair Campus
The University of Texas at San Antonio is dedicated to the advancement of knowledge through research and discovery, teaching and learning, community engagement and public service. As an institution of access and excellence, UTSA embraces multicultural traditions and serves as a center for intellectual and creative resources as well as a catalyst for socioeconomic development and the commercialization of intellectual property - for Texas, the nation and the world.
To be a premier public research university, providing access to educational excellence and preparing citizen leaders for the global environment.
We encourage an environment of dialogue and discovery, where integrity, excellence, inclusiveness, respect, collaboration and innovation are fostered.