(March 6, 2018) – UTSA President Taylor Eighmy today announced a fourth initiative in UTSA’s strategic planning portfolio. The President’s Initiative on Strategic Communications will focus on both internal and external audiences, elevating perceptions of UTSA among alumni and the San Antonio and South Texas communities. In a broader sense, this work will serve to raise the awareness of UTSA in Texas, the United States and the world.
President Eighmy has appointed a 28-member Strategic Communications Task Force and charged them with evolving UTSA’s brand commensurate using UTSA’s six themes and the university’s growth as an aspiring Carnegie R1, Hispanic-serving discovery enterprise focused on societal grand challenges.
The task force will work with University Communications and Marketing to develop a comprehensive, integrated marketing program for UTSA. This includes messaging, a visual identity, media strategies and internal communications. Joe Izbrand, associate vice president for communications and marketing and chief communications officer, will chair the task force.
“Now more than ever, it is time to reposition our brand and identity to distinguish UTSA from other research universities in Texas and beyond,” said Eighmy.
“The integration of this effort with those two task forces is especially important,” added Eighmy. “The strides we are making toward the vision for UTSA as a multicultural discovery enterprise and urban serving institution must be translated for a wide variety of audiences. In order to remain competitive in the marketplace, our prospective students, research partners, donors and local community members must receive consistent, compelling messaging about UTSA that resonates clearly. This is especially important given our intentions for strategic growth.”
The groundwork for these efforts began last year. UTSA engaged Stamats, a leading higher education integrated marketing firm, to conduct market research on the UTSA brand. Stamats surveyed UTSA students, faculty and staff, alumni, and Texas employers/hiring managers. The study identified institutional strengths and strategic differentiators for the university. These findings will form the basis of the task force’s work, and will be used to inform the launch of new brand positioning and advertising campaigns later this spring. Stamats will continue to act as a consultant for the task force for the duration of their work.
“To be truly effective, our communications must be audience-appropriate and data-informed,” said Eighmy. “We already have an excellent head start in this regard. I am certain this work will result in compelling new expressions of the UTSA brand.”
Learn more about the President's Initiative on Strategic Communications.
Learn more about the President's Initiative on Finance & Budget Modeling.
Learn more about the President’s Initiative on Student Success.
Learn more about the President’s Initiative on Strategic Enrollment.
The UTSA Women’s Studies Institute and Women’s Studies Program will feature film screenings, provide lectures and book readings that promote diversity and focus on achieving social justice and women’s empowerment.Various locations, Main, Downtown and Hemisfair Campuses
Grad Fest helps Roadrunners prepare for graduation and Commencement. Students can order their cap and gown and other Commencement-related items, and learn important information about Commencement and life after UTSA.H-E-B Student Union Ballrooms (HSU 1.104/1.106), Main Campus
Grad Fest helps Roadrunners prepare for graduation and Commencement. Students can order their cap and gown and other Commencement-related items, and learn important information about Commencement and life after UTSA.Buena Vista Street Building Assembly Room (BVB 1.338), Downtown Campus
The exhibition is a juried competition featuring recent work by UTSA undergraduate and graduate students. The selected works represent the full range of materials, methods, and techniques, ranging from traditional processes to contemporary digital photography and video.Arts Building Main Art Gallery (ART 2.03.04), Main Campus
UTSA and the San Antonio Express-News will jointly host a town hall meeting where panelists will discuss various aspects of the broad topic of school funding in Texas. It's free and open to the public.Buena Vista Street Building Theater (BVB 1.326), Downtown Campus
Annual memorial event honoring members of the UTSA community who passed away in the previous year.Student Union Retama Auditorium (SU 2.02.02,) Main Campus
Amin Qutub, UTSA associate professor of biomedical engineering, will introduce the latest advances in science and technology illustrating how daily behaviors influence the ability of our brain cells to repair and regenerate, enabling a future that optimizes brain health.McNay Art Museum, 6000 N. New Braunfels, San Antonio
UTSA faculty and staff are encouraged to share thoughts, experiences and ideas on inclusive excellence at UTSA.Student Union Anaqua Room (SU 2.03.08), Main Campus
The University of Texas at San Antonio is dedicated to the advancement of knowledge through research and discovery, teaching and learning, community engagement and public service. As an institution of access and excellence, UTSA embraces multicultural traditions and serves as a center for intellectual and creative resources as well as a catalyst for socioeconomic development and the commercialization of intellectual property - for Texas, the nation and the world.
To be a premier public research university, providing access to educational excellence and preparing citizen leaders for the global environment.
We encourage an environment of dialogue and discovery, where integrity, excellence, inclusiveness, respect, collaboration and innovation are fostered.