Lutcher Brown Fellowship
Unfilled chairs and professorships are used to support recently tenured faculty and help accelerate the success of their research through fellowships. The fellowships are one-year, nonrecurring honorific appointments. Fellows are nominated by academic leadership and selected by the provost through a competitive process.
Ashwin Malshe, Ph.D.
Lutcher Brown Fellowship
Associate Professor, Marketing
Ashwin Malshe’s research interests include social media marketing, marketing-finance interface, consumer behavior and machine learning. In particular, his research focuses on measuring the impact of marketing strategy in financial markets.
Malshe’s work has been published in multiple academic journals, including the Journal of Marketing Research, JMIR Nursing, the Journal of Consumer Psychology, and the Journal of Business Research. He is on the editorial review board of various refereed journals, including the Journal of Business Research, the Journal of Marketing Research, and the Journal of Retailing. He also serves as the chief communications officer for Marketing Letters: A Journal of Research in Marketing.
Malshe received his Ph.D. in management with a specialization in marketing from Binghamton University–SUNY.
