Enrollment and Content Marketing Collective

The Enrollment and Content Marketing Collective serves as a vehicle for sharing information and resources among UTSA staff and faculty charged with various aspects of marketing the university to prospective students, current students, and other audiences, both external and internal. The Collective will act as a channel for bridging the university’s decentralized nature, with a specific focus on elevating brand consistency and ownership across the institution.

Quarterly meetings will offer the opportunity for the group to discuss branding, advertising, messaging, collateral development and digital assets among other topics. The efforts of the council will help improve UTSA's market position and prominence, which in turn will help achieve the university's enrollment and retention goals.

Chairs

Collective Members

• Team members from University Marketing
• Team members from Enrollment Marketing and Communications
• Team members from Academic Strategic Communications
• Team members from Online Marketing
• Team members from University Strategic Communications
• Staff members in these roles:
  • Communication/Marketing roles within Academic Colleges
  • Communication/Marketing roles within Development/Alumni
  • Communication/Marketing roles within Athletics
  • Communication/Marketing roles within Student Affairs
  • Communication/Marketing roles within Business Affairs
  • Communication/Marketing roles within Reserach
  • Associate Deans focused on enrollment within Academic Colleges
  • Leadership representing recruitment/enrollment teams (freshman, transfer, graduate, online)