Enrollment and Content Marketing Collective

The Enrollment and Content Marketing Collective serves as a vehicle for sharing information and resources among UTSA staff and faculty charged with various aspects of marketing the university to prospective students, current students, and other audiences, both external and internal. The Collective will act as a channel for bridging the university’s decentralized nature, with a specific focus on elevating brand consistency and ownership across the institution.

Quarterly meetings will offer the opportunity for the group to discuss branding, advertising, messaging, collateral development and digital assets among other topics. The efforts of the council will help improve UTSA's market position and prominence, which in turn will help achieve the university's enrollment and retention goals.

Chairs

Anne Peters
University Marketing
Associate Vice President for University Marketing & Special Projects
Kristina Garza
Enrollment Marketing
Associate Vice Provost for Enrollment Marketing, Communications & Systems
Rebecca Luther
Academic Strategic Communications
Director of Communications

Collective Members

University Marketing

Brett Calvert
Senior Executive Director, University Marketing
Shashi Pinheiro
Director, Web Services
Mitzi Shipley
Director, Creative Services
Kristin Law
Digital Asset Manager
Jeremiah Barber
Web Accessibility & SEO Coordinator
Drew Vincent
Senior Communication & Content Strategist
Brandon Fletcher
Multimedia Specialist III
Ximena Vila Ferral
Web Designer
Kimberly Maldonado
Project & Content Coordinator (President's Office)

Enrollment Marketing & Communications

Erin Moring
Associate Director, Enrollment Marketing & Communications
Doug Baker
Associate Director, CRM Systems
Sarah Harless
Assistant Director, Enrollment Marketing & Communications
Scott Glavac
Assistant Director, Enrollment Marketing & Communications
Sarah Webb
Communications Manager
Callie Simpson
Creative Services Manager
Lindsay O'Day
Marketing Manager
Emily Lerma
Marketing Coordiantor
 

Academic Strategic Communications

KC Gonzalez
Senior Associate Director, Academic Strategic Communications
John David Garza
Assistant Director, Academic Web Development
Debra Del Toro
Director of Strategic Messaging (Provost Office)

College/Academic Units

Wendy Frost
Alvarez College of Business
Director of Communications
Melissa Lackey
Alvarez College of Business
Director of Marketing
Elizabeth Castillo
College of Education and Human Development
Communications & Development Coordinator
Rory Dew
Klesse College of Engineering and Integrated Design
Director of Communications
Amanda Cody
College for Health, Community and Policy
Assistant Director of Marketing and Communications
Nick Ward
College of Liberal and Fine Arts
Associate Director of Communications
Ryan Schoensee
College of Sciences
Senior Communications Specialist
Rosalinda Montero
School of Data Science
Senior Communications Coordinator
Giselle Villalpando
The Graduate School
Communications Manager

Recruitment Units

Ana Rodriguez
Freshman and International Recruitment
Interim Senior Director for Undergraduate Recruitment
Belinda Harmon
Transfer Recruitment
Senior Director for Community Outreach & Transfer Programs
Jeff Ragsdale
Graduate Recruitment
Assistant Dean of Graduate Strategic Initiatives
Maria Medrano
Graduate Recruitment
Senior Graduate Recruiter
Suzana Diaz Rosencrans
Online Recruitment
Assistant Vice Provost for Online Programs
Auris Calvino
Online Recruitment
Assistant Director for Online Marketing
Jeff Berry
Continuing & Professional Education
Marketing Manager

Additional Units

Christi Fish
University Strategic Communications
Senior Executive Director of University Communications
Katia Diamante
University Strategic Communications
Social Media Specialist II
Jennilee Garza
Development
Director of Development Communications
Veronica Dominguez
Alumni Relations
Associate Director of Alumni Engagement
Sarah Hada
Research & Knowledge Enterprise (REDKE)
Director of Communications
Kevin Wier
Institute for Economic Development (REDKE)
Director, Communications
Lauren Beaver
Business Affairs
Senior Director, Business Affairs Strategic Communications
Liz Rickstroh
Business Affairs
Director of Strategic Initiatives and Content Strategy
Jessica Abel
University Technology Solutions
Director of Digital Customer Experience
Jan McKinney
Student Affairs
Executive Director of Communications and Administration
Shruti Anand
Career Center
Marketing Coordinator
Betty Serna
Athletics
Senior Associate Athletics Director

Associate Deans, Undergraduate and Graduate Studies

Mark Appleford
Undergraduate Studies
Associate Vice Provost for Undergraduate Studies
Jianwei Niu
University College
Associate Dean of University College
Lydia Bueno
Honors College
Assistant Dean of Enrollment Management & Student Life
Mark T. Leung
Alvarez College of Business
Associate Dean of Undergraduate Studies
Rosa Garza-Girdy
Alvarez College of Business
Assistant Dean of Undergraduate Studies
Juan Manuel Sanchez
Alvarez College of Business
Associate Dean of Graduate Studies
Francisco Marquez
Alvarez College of Business
Assistant Dean of Graduate Studies & Research
Alberto Cordova
College for Health, Community and Policy
Associate Dean for Undergraduate Student Success
Rob Tillyer
College for Health, Community and Policy
Associate Dean for Graduate Student Success
Arturo Montoya
Klesse College of Engineering   Integrated Design
Associate Dean of Undergraduate Programs
Jill Ford
Klesse College of Engineering   Integrated Design
Assistant Dean of COE Student Success Center
Anson Ong
Klesse College of Engineering   Integrated Design
Senior Associate Dean for Administration & Graduate Programs
Heather Trepal
College of Education & Human Development
Associate Dean for Academic Programs and Student Success
Nathan Richardson
College of Liberal & Fine Arts
Associate Dean for Undergraduate Studies & Curriculum
Jason Yaeger
College of Liberal & Fine Arts
Associate Dean for Graduate Studies
Timothy Yuen
College of Sciences
Associate Dean for Undergraduate Studies
Jose Lopez-Ribot
College of Sciences
Associate Dean for Graduate Studies & Research