The Enrollment and Content Marketing Collective serves as a vehicle for sharing information and resources among UTSA staff and faculty charged with various aspects of marketing the university to prospective students, current students, and other audiences, both external and internal. The Collective will act as a channel for bridging the university’s decentralized nature, with a specific focus on elevating brand consistency and ownership across the institution.
Quarterly meetings will offer the opportunity for the group to discuss branding, advertising, messaging, collateral development and digital assets among other topics. The efforts of the council will help improve UTSA's market position and prominence, which in turn will help achieve the university's enrollment and retention goals.
| Anne Peters University Marketing Associate Vice President for University Marketing & Special Projects |
Kristina Garza Enrollment Marketing Associate Vice Provost for Enrollment Marketing, Communications & Systems |
Rebecca Luther Academic Strategic Communications Director of Communications |
| Brett Calvert Senior Executive Director, University Marketing |
Shashi Pinheiro Director, Web Services |
Mitzi Shipley Director, Creative Services |
| Kristin Law Digital Asset Manager |
Jeremiah Barber Web Accessibility & SEO Coordinator |
Drew Vincent Senior Communication & Content Strategist |
| Brandon Fletcher Multimedia Specialist III |
Kimberly Maldonado Project & Content Coordinator (President's Office) |
| Erin Moring Associate Director, Enrollment Marketing & Communications |
Sarah Harless Assistant Director, Enrollment Marketing & Communications |
Scott Glavac Assistant Director, Enrollment Marketing & Communications |
| Sarah Webb Assistant Director, Enrollment Communications |
Callie Simpson Creative Services Manager |
Lindsay O'Day Marketing Manager |
| Emily Lerma Marketing Coordiantor |
| KC Gonzalez Senior Associate Director, Academic Strategic Communications |
John David Garza Associate Director, Academic Web Development |
Debra Del Toro Director of Strategic Messaging (Provost Office) |
| Brett Copeland Assistant Director, Academic Strategic Communications |
| Wendy Frost Alvarez College of Business Director of Communications |
Melissa Lackey Alvarez College of Business Director of Marketing |
Frances Sanchez College of Education and Human Development |
| Katrina Kehoe Klesse College of Engineering and Integrated Design Director of Communications |
Amanda Cody College for Health, Community and Policy Assistant Director of Marketing and Communications |
Nick Ward College of Liberal and Fine Arts Associate Director of Communications |
| Ryan Schoensee College of Sciences Senior Communications Specialist |
Rosalinda Montero School of Data Science Senior Communications Coordinator |
Giselle Villalpando The Graduate School Communications Manager |
| Eric Cooper Strategic Enrollment Associate Vice Provost for Recruitment & Enrollment |
Ana Rodriguez Freshman and International Recruitment Director for Undergraduate Recruitment |
Belinda Harmon Transfer Recruitment Senior Director for Community Outreach & Transfer Programs |
| Christopher Kibbe Graduate Recruitment Director for Graduate Recruitment |
Suzana Diaz Rosencrans Online Recruitment Assistant Vice Provost for Online Programs |
Auris Calvino Online Recruitment Assistant Director for Online Marketing |
| Jeff Berry Continuing & Professional Education Marketing Manager |
Jeff Ragsdale Graduate Enrollment Assistant Dean of Graduate Strategic Initiatives |
| Christi Fish University Strategic Communications Senior Executive Director of University Communications |
Katia Diamante University Strategic Communications Social Media Specialist II |
Jennilee Garza Development Director of Development Communications |
| Russell Wagner Alumni Relations Assistant Vice President of Alumni Engagement |
Kevin Wier Research & Knowledge Enterprise (REDKE) Director of Communications |
Lauren Beaver Business Affairs Senior Director, Business Affairs Strategic Communications |
| Liz Rockstroh Business Affairs Chief of Staff and Senior Director of Strategic Initiatives and Office Operations |
Jessica Abel University Technology Solutions Director of Digital Customer Experience |
Jan McKinney Student Affairs Executive Director of Communications and Administration |
| Shruti Anand Career Center Marketing Manager |
Betty Serna Athletics Senior Associate Athletics Director |
| Mark Appleford Undergraduate Studies Associate Vice Provost for Undergraduate Studies |
Rebecca Schroeder University College Interim Associate Dean of University College |
Lydia Bueno Honors College Assistant Dean of Enrollment Management & Student Life |
| Mark T. Leung Alvarez College of Business Associate Dean of Undergraduate Studies |
Rosa Garza-Girdy Alvarez College of Business Assistant Dean of Undergraduate Studies |
Daniel A. Sass Alvarez College of Business Interim Associate Dean for Graduate Studies |
| Francisco Marquez Alvarez College of Business Assistant Dean of Graduate Studies & Research |
Alberto Cordova College for Health, Community and Policy Associate Dean for Undergraduate Student Success |
Rob Tillyer College for Health, Community and Policy Associate Dean for Graduate Student Success |
| Arturo Montoya Klesse College of Engineering Integrated Design Associate Dean of Undergraduate Programs |
Jill Ford Klesse College of Engineering Integrated Design Assistant Dean of COE Student Success Center |
Anson Ong Klesse College of Engineering Integrated Design Senior Associate Dean for Administration & Graduate Programs |
| Heather Trepal College of Education & Human Development Associate Dean for Academic Programs and Student Success |
Nathan Richardson College of Liberal & Fine Arts Associate Dean for Undergraduate Studies & Curriculum |
Jason Yaeger College of Liberal & Fine Arts Associate Dean for Graduate Studies |
| Timothy Yuen College of Sciences Associate Dean for Undergraduate Studies |
Jose Lopez-Ribot College of Sciences Associate Dean for Graduate Studies & Research |
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