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Identity
All publications originating from UT San Antonio should follow the same guidelines for consistency and readability. This style applies to news sites, university magazines, reports, newsletters, brochures, web pages and other publications produced by the university.
University name
This guide serves as initial guidance for language usage pertaining to the new, merged university. UT San Antonio encompasses academic schools, health professional schools, clinical and basic research, and patient care for the community.
The university’s official, regental name is The University of Texas at San Antonio.
- First reference: The University of Texas at San Antonio
- Second reference: UT San Antonio
- Third and subsequent references: “the university” when referring to academics and research, “the institution” when referring to the complete organization, including patient care.
- Capitalize “The” in front of all UT System school names on first reference: The University of Texas at San Antonio.
UTSA
The “UTSA” name retains powerful brand equity and cultural significance and will continue to be used selectively in contexts where it resonates most. This includes athletics, where “UTSA” remains prominently featured on team uniforms, facilities and promotional materials. The name may also be used in student-facing programs and initiatives that foster school spirit and uphold university traditions. Additionally, “UTSA” may appear in city signage and wayfinding applications, such as directional or street signs, where it aids in public recognition and continuity.
Usage will be evaluated on a case-by-case basis in coordination with the Office of Student Affairs, to ensure thoughtful application that honors the legacy and identity of UTSA while maintaining brand consistency across the unified university.
UTSA Athletics
The official name is UTSA Athletics. Teams are UTSA Football, UTSA Baseball, etc. Roadrunners is a good second reference to any team or the department.
Health Science Center
The formal name of the off-campus instructional site and campus location is UT San Antonio Health Science Center. It serves as the academic health center of The University of Texas at San Antonio.
UT Health San Antonio
UT Health San Antonio serves as the clinical care, clinical research and health enterprise of The University of Texas at San Antonio. UT Health San Antonio offers a comprehensive network of inpatient and outpatient care facilities staffed by medical, dental, nursing and allied health professionals who conduct more than 2.5 million patient visits each year.
Second reference is UT Health San Antonio. Never UT Health in written copy to avoid confusion with other UT Health institutions such as UTHealth Houston and UT Health Austin.
