Typography

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Typography

Typography is the visualization of our voice, imbuing all our communications with our unique personality. Our typography emphasizes clarity and legibility and reinforces the brand’s key elements.

Brand typefaces

Beausite is our brand font, used across all communications to create a distinctive and cohesive voice. Our dual typeface system — Beausite Fit and Beausite Classic — offers versatility, allowing us to balance bold, contemporary expression with a more refined, academic tone.

Beausite Fit
Our headline typeface, Beausite Fit, echoes the visual rhythm of our logo mark — featuring a distinctive contrast between thick and thin strokes that give it a bold, modern character. It is designed for impact and is best used in headlines, smaller bodies of copy and other key text elements across our brand communications.

Beausite Classic
Our secondary typeface, Beausite Classic, is a geometric neo-grotesque that brings clarity and versatility to our typographic system. Designed for readability, it complements our headline typeface and is ideal for subheadings, body copy and call-to-action buttons across both print and digital applications.

Fallback fonts

We use our fallback fonts when creating collateral for internal use or limited distribution when our brand typefaces are not available. In these cases, Microsoft Office and Google Fonts offer acceptable alternatives that avoid the need for additional licensing. While these fonts may not fully reflect our ideal brand expression, they provide a practical solution when software or access limitations arise.