MarCom Studio

• Rebranded utsa.edu
• Updates to uthscsa.edu
• Content updates to top-level pages
• Launch of Our Story microsite
• Unified search functionality
• New headers and footers

Web managers may make the following changes starting September 1:

• Replace text-based references to “UTSA” with “UT San Antonio” Any content that refers to past news, events or publications does not need to be updated.
• Schools and colleges do not need to use UTSA as a modifier for schools and colleges (e.g., College of AI, Cyber and Computing vs. UT San Antonio College of AI, Cyber and Computing).
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• Adjust references to UT Health San Antonio in accordance with the Quick-Start Editorial Style Guide.

• Websites with the global header will have the new UT San Antonio parent logo applied on September 1. For UTSA sites, these are sites that are in Cascade CMS.
• Current UTSA websites using UTSA wordmarks, including “Creating Bold Futures”, may remove the mark before September 1 if capacity exists to do so. This includes modifying department logos as a short-term solution until the new logos are created. Otherwise, the wordmark does not need to be updated yet. New sub-brand logos for schools, colleges and divisions will be provided as part of the brand migration process.
• Do not modify existing logos by replacing the UTSA wordmark with the UT San Antonio parent logo, including after September 1.

• A new Brand Migration Working Group will kick off in September 2025 and will provide clear guidelines — including web guidelines — and timing for brand migration across schools, colleges, divisions and departments.

• Refer to the Quick-Start Editorial Style Guide for more guidance on institutional names and references.

• It is not necessary to update websites to include new colors, fonts or graphic elements starting on September 1. Primary web colors and fonts may be updated according to the most recent version of the Quick-Start Brand Guide if capacity exists to do so. Any changes must be reviewed and approved by the Unified Web Working Group before being published.
• Review the Quick-Start Brand Guide for guidance on UT San Antonio’s visual identity.

• Refer to the Foundational Messaging and Short Description for approved messaging about the integrated institution and merger process.
• Refer to the Quick-Start Editorial Style Guide for guidance on institutional names and references, writing style, voice and more.
• Refer to the Social Media Guide for guidance on social media accounts, handles and more.

Web governance ensures a consistent and effective online presence across our websites. The Unified Web Working Group, with representatives from both UTSA and UT Health San Antonio, oversees web governance related to the integration.

Responsibilities of the Unified Web Working Group include:

• Reviewing and prioritizing requests for top-level pages and navigation on utsa.edu and uthscsa.edu
• Managing the branded integration of all utsa.edu and uthscsa.edu web pagesd

• Developing and implementing policies for applying the new UT San Antonio brand guidelines to the web, in partnership with the Brand Guidelines Working Group

• Coordinating web training and communication

• Providing oversight for vendor and partner agreements

• Ensuring web changes align with and do not precede functional integration plans

• Brand migration of school, college and division websites
• Evaluation of CMS platforms
• Migration of Health Science Center school sites to utsa.edu
• Research integration
• SEO and organic search optimization
• Integration of functional/service area websites aligned with operational integration plans

• UT San Antonio (utsa.edu domains): umarketing@utsa.edu
• UT Health San Antonio (uthscsa.edu domains): webteam@uthscsa.edu