Dougherty Insightings consulting hired to facilitate UTSA's brand redefinition

President Eighmy met with members of the Strategic Communications Task Force and UTSA Communications Collective last month to share the university’s strategic vision and emphasize its three destination points. Since that time, Dougherty Insightings, a Dallas-based brand consulting firm, has been hired to facilitate UTSA’s brand redefinition. The firm is conducting interviews with university leadership this month to gather and interpret perceptions of the university brand. A follow-up workshop will be held in early December with members of the UTSA Senior Leadership team. These findings will help shape the strategic communications messaging for a new branding campaign in 2019.