Consulting firm gathers feedback from senior leadership
December 17, 2018
Dougherty Insightings, a Dallas-based brand consulting firm, conducted interviews with university leadership in November to gather and interpret perceptions of the university brand. On December 3, the Senior Leadership Team participated in a brand workshop and brainstorming session to discuss UTSA’s brand components. The group completed a comprehensive review of the university’s personality, brand strengths, mission and values, and other key insights to best define how UTSA will be perceived. The Dougherty team will return in mid-January to present concepts for a brand platform and deliver a first round of brand positioning statements and potential taglines for upcoming university marketing campaigns.
