Strategic Communications
Charge
The Strategic Communications Task Force will develop a comprehensive, integrated marketing program that builds brand awareness and positive perceptions of UTSA. A recently conducted market perceptual survey, presidential priorities, established institutional strengths and key differentiators should be used as resources to create the new brand positioning. Development of this program should include strategic messaging, visual brand identity, web and digital media, earned and paid media strategies, and internal communications and campus activation.
Strategic Plan Midpoint Update (Fall 2022)
To support its strategic transformation, in 2021, UTSA adopted a new administrative structure to improve campus operations, communications and stakeholder engagement. The newly created Office of University Relations, under the leadership of Vice President Teresa Niño, has adopted a mission to build alliances with federal, state, city and county elected officials, global news media, supporters of the university and the general public. This division has primary responsibility for carrying out activities designed to build brand awareness, promote positive perceptions of UTSA and improve stakeholder engagement.
| Joe Izbrand, Chair Associate Vice President for University Communications & Marketing |
| Suman Basuroy Chair, Department of Marketing, College of Business (COB), Chairs Council |
Sean Kelly Dean, Honors College |
| Brett Calvert Executive Director of University Marketing, University Communications and Marketing |
Margarita Machado-Casas Associate Professor, Bicultural-Bilingual Studies |
| Lisa Campos Vice President for Intercollegiate Athletics and Athletic Director |
Red Madden Lecturer III, Communication, College of Liberal and Fine Arts |
| CJ Craig Vice President of Marketing Strategy, Community Housing Resources Partners, UTSA Alumni Association |
Chad Mahood Associate Professor, Department of Communications, College of Liberal and Fine Arts |
| Mary Dixson Associate Vice Provost, Teaching and Learning |
Adolfo Matamoros Peter T. Flawn Distinguished Professor, Civil and Environmental Engineering |
| Christi Fish Executive Director of University Communications, University Communications and Marketing |
Jan McKinney Director of Communications and Administration |
| Kristina Garza Interim Assistant Vice President of Enrollment Marketing, Communication & Systems |
John Murphy Dean, College of Architecture, Construction and Planning |
| Dan Gelo Dean, College of Liberal and Fine Arts |
Anne Peters Associate Vice President for Presidential Communications and Special Projects, University Relations |
| K.C. Gonzalez Associate Director of Communictions, VPAA |
Dean Hendrix Dean of Libraries |
| Jaclyn Shaw Assistant Vice President for Strategic Initiatives and Research Partnerships |
Nicholas Hernandez, Sr. Undergraduate Admissions Counselor, UTSA Welcome Center |
| Mitzi Shipley Creative Services Manager, University Communications and Marketing |
Rosalind Horowitz Professor, Interdisciplinary Learning and Teaching |
| Thomas Tunstall Senior Research Director, Institute of Economic Development |
Patricia Jaramillo Lecturer III, Public Administration, College of Public Policy |
| Floyd Wormley Professor and Associate Dean for Research and Graduate Studies, College of Sciences |
This Initiative Supports Strategic Destinations
Destination Three: Exemplar for Strategic Growth and Innovative Excellence
