Branding concepts presented to campus leadership
April 16, 2019
Building on the brand workshop and brainstorming session that took place at a Senior Leadership Team (SLT) meeting in December, Dougherty Insightings, a Dallas-based brand consulting firm, returned to campus last month to present three concepts for a redefined brand platform to several campus leaders. This month Doughterty meets with SLT and deans to further discuss the brand promise, to provide insight into possible taglines and to gain additional feedback.
