New brand position and tagline selected

August 20, 2019
A brand position and tagline have been selected by UTSA leadership, following a series of meetings with the President’s Cabinet, the University Leadership Council, University Communications and Marketing (UCM) and its agency, Dougherty Insightings. To prepare for the first phase of the brand launch, scheduled for Fall 2019, UCM is preparing design elements, strategic messaging, brand-related photography and videography, and a brand book to introduce the new brand to internal and external stakeholders.