MARCH 16, 2022 — UTSA Vice President for Intercollegiate Athletics Lisa Campos has been named one of five finalists for the Sports Business Journal’s Athletic Director of the Year.
Campos joins Sandy Barbour of Penn State, Sean Frazier of Northern Illinois, Tom Holmoe of BYU and Hunter Yurachek of Arkansas as finalists for the award, which is part of the 15th annual Sports Business Awards recognizing excellence over the past year.
Campos has made an immediate and positive impact on the UTSA Athletics Department, the university and the San Antonio community since her hiring in November 2017.
Less than one year into her tenure, she introduced a new strategic plan — the Roadrunner Game Plan — to align with UTSA President Taylor Eighmy’s vision and strategic initiatives for the university. The plan’s emphasis to develop champions in the classroom, in competition and in life is evidenced by the numerous academic-success records set by UTSA student-athletes, the students’ numerous national and conference awards and their involvement in various campus and community initiatives during her tenure.
Campos worked closely with the Roadrunner Foundation and colleagues on campus to guide one of the most ambitious projects in the history of UTSA Athletics — the development of the state-of-the-art Roadrunner Athletics Center of Excellence, which opened in August 2021. The $40.8 million, 94,700-square-foot facility serves as the central hub for UTSA Athletics and promotes the academic success, health, wellness and performance of student-athletes.
Campos oversaw the highest fundraising year in UTSA Athletics history, while also achieving the highest back-to-back fundraising years in the department’s history. She further engineered a balanced 2020 fiscal year budget, despite a major loss of revenue resulting from the pandemic.
Campos, who came to UTSA after five years as Vice President for Intercollegiate Athletics at Northern Arizona University, has served on numerous NCAA and conference committees during her career as an athletics administrator. She currently serves as chair of the NCAA Division I Women’s Basketball Oversight Committee and she also sits on the NCAA Division I Council, a high-level group responsible for the day-to-day decision-making for Division I.
Campos also led a campus-wide collaboration with Brenda Tracy, a sexual assault survivor, public speaker and founder of the national campaign and nonprofit, #SetTheExpectation. Their work led to UTSA becoming the first university in the nation to implement the Tracy Rule, the most comprehensive rule in the NCAA targeting serious misconduct.
In June 2021, Campos helped UTSA become one of the first Conference USA institutions to introduce an educational and life skills program in anticipation of NCAA and state legislation related to name, image and likeness (NIL) activities.
A group of more than 40 industry executives will determine the winner, who will be announced on May 18 in New York City.
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