An example of the Creating Bold Futures campaign displayed on the UTSA Main Campus.
SEPTEMBER 23, 2022 — The Public Relations Society of America (PRSA) San Antonio chapter celebrated UTSA for excellence in communications and marketing at its 20th Anniversary Del Oro Awards held September 22. The Del Oro awards recognize outstanding examples of communications and marketing produced by organizations throughout San Antonio.
UTSA’s University Marketing team received a La Plata Campaign Award for Creating Bold Futures, the university’s brand platform. This award recognizes comprehensive programs that incorporate sound research, planning, implementation and evaluation.
Winning campaigns must display strategic public relations and meet the highest standards of performance in the profession.
The Creating Bold Futures campaign was executed completely in-house by a team of 12 professionals in design, web development, planning and project management.
Creating Bold Futures was the first branding effort for UTSA in over a decade. The brand is designed to be easily translatable to UTSA's distinct target audiences—many of whom are based in San Antonio—including prospective students and their families, donors, research partners and other stakeholders. The brand is centered around UTSA’s promise to be a model Hispanic Serving, public research university where aspiring students from all backgrounds experience a life-changing education leading to a bold future
Market research surveys of the San Antonio community were conducted before and after the campaign’s rollout to measure its effectiveness. The reach proved significant, with 46% of all respondents indicating they had seen elements of the campaign and 70% saying the creative advertising elements improved their perceptions of UTSA.
“The positive impressions and high rates of recall speak to the resonance of the Creating Bold Futures campaign with our target audiences,” said Vice President for University Relations Teresa Niño. “It was gratifying to see how the campaign advanced UTSA’s reputation in our local community, a tangible result of all the hard work done by our University Marketing team to manage the university’s visual brand.”
This year’s Del Oro Awards marked the 20th anniversary of the event. The ceremony was held on September 22 at the San Antonio Zoo.
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Join the doctoral candidates for the Doctoral Conferreal Ceremony and celebrate their accomplishments.
Arts Building Recital Hall, Main CampusCelebrate the graduates from the Carlos Alvarez College of Business, College of Education and Human Development, Margie and Bill Klesse College of Engineering and Integrated Design and University College.
AlamodomeCelebrate the graduates from the College for Health, Community and Policy, College of Liberal and Fine Arts and College of Sciences.
AlamodomeThe University of Texas at San Antonio is dedicated to the advancement of knowledge through research and discovery, teaching and learning, community engagement and public service. As an institution of access and excellence, UTSA embraces multicultural traditions and serves as a center for intellectual and creative resources as well as a catalyst for socioeconomic development and the commercialization of intellectual property - for Texas, the nation and the world.
To be a premier public research university, providing access to educational excellence and preparing citizen leaders for the global environment.
We encourage an environment of dialogue and discovery, where integrity, excellence, respect, collaboration and innovation are fostered.
