Friday, September 23, 2022

UTSA wins award for Creating Bold Futures brand marketing campaign

UTSA wins award for Creating Bold Futures brand marketing campaign

An example of the Creating Bold Futures campaign displayed on the UTSA Main Campus.

SEPTEMBER 23, 2022 — The Public Relations Society of America (PRSA) San Antonio chapter celebrated UTSA for excellence in communications and marketing at its 20th Anniversary Del Oro Awards held September 22. The Del Oro awards recognize outstanding examples of communications and marketing produced by organizations throughout San Antonio.

UTSA’s University Marketing team received a La Plata Campaign Award for Creating Bold Futures, the university’s brand platform. This award recognizes comprehensive programs that incorporate sound research, planning, implementation and evaluation.

Winning campaigns must display strategic public relations and meet the highest standards of performance in the profession.

The Creating Bold Futures campaign was executed completely in-house by a team of 12 professionals in design, web development, planning and project management.

Creating Bold Futures was the first branding effort for UTSA in over a decade. The brand is designed to be easily translatable to UTSA's distinct target audiences—many of whom are based in San Antonio—including prospective students and their families, donors, research partners and other stakeholders. The brand is centered around UTSA’s promise to be a model Hispanic Serving, public research university where aspiring students from all backgrounds experience a life-changing education leading to a bold future

Market research surveys of the San Antonio community were conducted before and after the campaign’s rollout to measure its effectiveness. The reach proved significant, with 46% of all respondents indicating they had seen elements of the campaign and 70% saying the creative advertising elements improved their perceptions of UTSA.


EXPLORE FURTHER
Learn more about UTSA’s University Marketing team.
Discover more about the PRSA’s Del Oro Awards.

“The positive impressions and high rates of recall speak to the resonance of the Creating Bold Futures campaign with our target audiences,” said Vice President for University Relations Teresa Niño. “It was gratifying to see how the campaign advanced UTSA’s reputation in our local community, a tangible result of all the hard work done by our University Marketing team to manage the university’s visual brand.”

This year’s Del Oro Awards marked the 20th anniversary of the event. The ceremony was held on September 22 at the San Antonio Zoo.  

Kristin Law



UTSA Today is produced by University Strategic Communications,
the official news source
of The University of Texas at San Antonio.

Send your feedback to news@utsa.edu.


UTSA Today is produced by University Communications and Marketing, the official news source of The University of Texas at San Antonio. Send your feedback to news@utsa.edu. Keep up-to-date on UTSA news by visiting UTSA Today. Connect with UTSA online at Facebook, Twitter, Youtube and Instagram.


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UTSA’s Mission

The University of Texas at San Antonio is dedicated to the advancement of knowledge through research and discovery, teaching and learning, community engagement and public service. As an institution of access and excellence, UTSA embraces multicultural traditions and serves as a center for intellectual and creative resources as well as a catalyst for socioeconomic development and the commercialization of intellectual property - for Texas, the nation and the world.

UTSA’s Vision

To be a premier public research university, providing access to educational excellence and preparing citizen leaders for the global environment.

UTSA’s Core Values

We encourage an environment of dialogue and discovery, where integrity, excellence, inclusiveness, respect, collaboration and innovation are fostered.

UTSA’S Destinations

UTSA is a proud Hispanic Serving Institution (HSI) as designated by the U.S. Department of Education.

Our Commitment to Inclusivity

The University of Texas at San Antonio, a Hispanic Serving Institution situated in a global city that has been a crossroads of peoples and cultures for centuries, values diversity and inclusion in all aspects of university life. As an institution expressly founded to advance the education of Mexican Americans and other underserved communities, our university is committed to ending generations of discrimination and inequity. UTSA, a premier public research university, fosters academic excellence through a community of dialogue, discovery and innovation that embraces the uniqueness of each voice.