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Brand Identity Guide

The University of Texas at San Antonio is committed to providing access to excellence in teaching and learning, discovery and research, and community service. As we communicate about our work both internally and externally, it is crucial that we be both consistent and effective. We ask all members of the university community to use the new UTSA Branding Guide to ensure that our visual communications—print or electronic—convey a cohesive image.

This guide outlines the standards designed to promote UTSA, its colleges and programs to all audiences on and off our campuses. It applies to such printed pieces as brochures, fliers, posters, letterhead, business cards, advertising, merchandise/giveaways and newsletters. It also includes official university web pages and presentations.

We ask that each UTSA employee and department leader work to uphold these standards. UTSA’s continuing success as a leader in higher education is best told through consistent application of identity standards.

Together we are UTSA!

Taylor Eighmy

Kimberly Andrews Espy
Provost and Senior Vice President for Academic Affairs

Veronica Salazar Mendez
Chief Financial Officer and Senior Vice President for Business Affairs

Rod McSherry
Interim Vice President for University Relations

Lisa Campos
Vice President for Intercollegiate Athletics and Athletics Director

Kendra Ketchum
Vice President for Information Management and Technology

Myron Anderson
Vice President for Inclusive Excellence

Bernard Arulanandam
Vice President for Research, Economic Development and Knowledge Enterprise


The Branding Guide contains standards that ensure a consistent and cohesive style in all communications and addresses the basic identity elements: wordmarks, logos, seals, endorsement guidelines, university colors and typefaces that form the basis of our visual identity.

It also contains boilerplate information, such as recommended vocabulary and terms to use on communications to ensure a consistent message throughout the university.

The University of Texas at San Antonio’s name, wordmark, logos and seal are property of the State of Texas. These elements may not be used to designate a business, a social, political, religious or other organization, or to imply or otherwise suggest the university’s endorsement, support or association with any organization, product or service without permission of the university.

The manual is intended for both internal and external users. It was created by the UTSA Office of University Communications and Marketing, which is charged with the responsibility to develop and maintain the standards that promote and protect the UTSA brand.

Approval for any branded material produced by UTSA offices and colleges must gain approval from UCM before printing. All merchandise/giveaways must be produced by a licensed vendor and approvals are through UT System. All student organizations must get approval for artwork through the Office of Student Activities.