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Logo Don'ts

Do Not

Do Not: Add elements to the logo
Do Not: Stack or group the logo with other elements
Do Not: Stretch or distort the logo
Do Not: Redraw or retype the logo
Do Not: Add graphical styles such as drop shadows and gradients
Do Not: Place the logo in a way that groups it too closely with other graphical elements
Do Not: Outline the logo to help it stand out. In the event the logo is layered over a photo for the purposes of advertising or communications, place the logo in a neutral, uncluttered space on the photograph. Nothing in the background should distract from the logo.
Do Not: Use the logo in a line with text or a URL
Do Not: Drop the ® mark

Examples of What Not to Do


Contact University Communications and Marketing if you have questions about the use of logos.

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