Customize your messages for specific social media networks: Don’t water down your message with unfocused or unwanted content!
Students at UTSA can choose from a range of different social media networks. Whether it's Twitter, Facebook, or Instagram, each social media network has its unique audience and features.
Ignoring these unique qualities is a direct path to social media marketing disaster and will almost immediately make you unrelatable and boring to the UTSA students.
Your social media coordinators should take the time to ensure messages published on each platform are customized for that specific channel. This will give you a far greater chance of connecting with the students, causing them to frequent your platforms.
Submitted by —
Tabitha Byrne Smith
Assistant Director, UC Programs,