University Typeface

The university’s typographic identity is visible across many applications, including print, electronic and web. Type selections have been made that best represent the brand of the university. Additional type suggestions are included to help the campus community achieve coordinated and consistent materials.

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Primary Typeface
For publications and materials created for external use, the primary typefaces are the following:
Helvetica Neue LT Std family (condensed and regular width versions in thin, light, roman, medium,
bold, heavy, black weights)

Internal Typeface
For internal publications and when the primary typeface choices are unavailable, it is acceptable to use
the following:
Helvetica, for sans-serif

Times New Roman, for serif
Web Typeface

For web copy, use the following:
Arial

UTSA allows creative flexibility in the selection of body text/body copy fonts for publications. Type
selections should be easy to read and complement the UTSA font.


Typeface Do's and Don'ts

Type Do’s and Do Not’s:

Do: Use clean and classic faces, with a preference for sans-serif fonts, such as Arial
Do: Keep punctuation to a minimum

Do Not: Use fonts that are overly stylized
Do Not: Use drop shadows
Do Not: Condense, use excessive tracking or horizontal scaling
Do Not: Set type in all capitals
Do Not: Use type with additional inter-character spacing

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Contact University Communications and Marketing if you have questions about the use of logos.

Need UTSA Logos and Wordmarks?  Contact University Communications and Marketing and submit your request.