University Typeface

The university’s typographic identity is visible across many applications, including print, electronic and web.

Primary Typeface

For publications and materials created for external use, the primary typefaces are the following:

primary typeface Meta OT

Internal Typeface

For internal publications and when the primary typeface choices are unavailable, it is acceptable to use the following:

  • Helvetica, for sans-serif
  • Times New Roman, for serif

Web Typeface

For web copy, use the following:

  • Arial

Typeface Do's and Don'ts

Do

  • Use clean and classic faces, with a preference for sans-serif fonts, such as Arial
  • Keep punctuation to a minimum

Don't

  • Use fonts that are overly stylized
  • Use drop shadows
  • Condense, use excessive tracking or horizontal scaling
  • Set type in all capitals
  • Use type with additional inter-character spacing
typeface don'ts

Contact University Communications and Marketing if you have questions about the use of logos.

Download UTSA logos and wordmarks