The university’s typographic identity is visible across many applications, including print, electronic and web. Type selections have been made that best represent the brand of the university. Additional type suggestions are included to help the campus community achieve coordinated and consistent materials.
For publications and materials created for external use, the primary typefaces are the following:
Helvetica Neue LT Std family (condensed and regular width versions in thin, light, roman, medium,
bold, heavy, black weights)
For internal publications and when the primary typeface choices are unavailable, it is acceptable to use
Helvetica, for sans-serif
Times New Roman, for serif
For web copy, use the following:
UTSA allows creative flexibility in the selection of body text/body copy fonts for publications. Type
selections should be easy to read and complement the UTSA font.
Type Do’s and Do Not’s:
Do: Use clean and classic faces, with a preference for sans-serif fonts, such as Arial
Do: Keep punctuation to a minimum
Do Not: Use fonts that are overly stylized
Do Not: Use drop shadows
Do Not: Condense, use excessive tracking or horizontal scaling
Do Not: Set type in all capitals
Do Not: Use type with additional inter-character spacing
North Paseo Building, Suite 5.102
UTSA Main Campus
One UTSA Circle
San Antonio, Texas 78249
The University of Texas at San Antonio is dedicated to the advancement of knowledge through research and discovery, teaching and learning, community engagement and public service. As an institution of access and excellence, UTSA embraces multicultural traditions and serves as a center for intellectual and creative resources as well as a catalyst for socioeconomic development - for Texas, the nation and the world.
To be a premier public research university, providing access to educational excellence and preparing citizen leaders for the global environment.
We encourage an environment of dialogue and discovery, where integrity, excellence, inclusiveness, respect, collaboration and innovation are fostered.
© 2018 The University of Texas at San Antonio | One UTSA Circle San Antonio, TX 78249 | Information 210-458-4011