The Roundtable Topic Series is an open discussion format, bring your own lunch, opportunity to visit with colleagues on relevant development topics and challenges we may be facing. Two co-hosts will lead the discussions, but these are not presentations. The idea is to create dialogue from each of our own experiences and learn from one another. Please feel free to bring additional challenges/topics/questions that we can get to if time allows.
Time:
12:00 to 1:00 pm
Location:
Microsoft Teams
Wednesday, June 25 | 12:00 to 1:00 pm
Topic
The Science behind Alumni Engagement: Connecting Engagement and Giving with Jason Coolman
Description
Faced with limited resources and a globally diverse alumni base, the University of Waterloo set out to answer two key questions: How engaged are their alumni, and how can they significantly increase that engagement and giving? In this session, Jason Coolman, Vice President, Advancement & External Relations at Wilfrid Laurier University, will share how their team used data analytics and logistic regression to identify engagement predictors and guide strategy. Participants will gain insights into how data can drive smarter engagement decisions and explore ways to apply similar methods within their own institutions.
