(March 6, 2018) – UTSA President Taylor Eighmy today announced a fourth initiative in UTSA’s strategic planning portfolio. The President’s Initiative on Strategic Communications will focus on both internal and external audiences, elevating perceptions of UTSA among alumni and the San Antonio and South Texas communities. In a broader sense, this work will serve to raise the awareness of UTSA in Texas, the United States and the world.
President Eighmy has appointed a 28-member Strategic Communications Task Force and charged them with evolving UTSA’s brand commensurate using UTSA’s six themes and the university’s growth as an aspiring Carnegie R1, Hispanic-serving discovery enterprise focused on societal grand challenges.
The task force will work with University Communications and Marketing to develop a comprehensive, integrated marketing program for UTSA. This includes messaging, a visual identity, media strategies and internal communications. Joe Izbrand, associate vice president for communications and marketing and chief communications officer, will chair the task force.
“Now more than ever, it is time to reposition our brand and identity to distinguish UTSA from other research universities in Texas and beyond,” said Eighmy.
The Strategic Communications initiative is foundational in extending the reach of other task forces—particularly the President’s Initiatives on Strategic Enrollment and Student Success.
“The integration of this effort with those two task forces is especially important,” added Eighmy. “The strides we are making toward the vision for UTSA as a multicultural discovery enterprise and urban serving institution must be translated for a wide variety of audiences. In order to remain competitive in the marketplace, our prospective students, research partners, donors and local community members must receive consistent, compelling messaging about UTSA that resonates clearly. This is especially important given our intentions for strategic growth.”
The groundwork for these efforts began last year. UTSA engaged Stamats, a leading higher education integrated marketing firm, to conduct market research on the UTSA brand. Stamats surveyed UTSA students, faculty and staff, alumni, and Texas employers/hiring managers. The study identified institutional strengths and strategic differentiators for the university. These findings will form the basis of the task force’s work, and will be used to inform the launch of new brand positioning and advertising campaigns later this spring. Stamats will continue to act as a consultant for the task force for the duration of their work.
“To be truly effective, our communications must be audience-appropriate and data-informed,” said Eighmy. “We already have an excellent head start in this regard. I am certain this work will result in compelling new expressions of the UTSA brand.”
Learn more about the President's Initiative on Strategic Communications.
Learn more about the President's Initiative on Finance & Budget Modeling.
Learn more about the President’s Initiative on Student Success.
Learn more about the President’s Initiative on Strategic Enrollment.
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There are many citation managers. Which one is right for you? This workshop will explain what a citation manager is and how it can help you organize your citations, insert citations as you write your paper, and generate your bibliography. If you plan to attend one of our hands-on Endnote®, Zotero®, or BibTeX® / LaTex® workshops, we recommend that you start with this overview.
Virtual EventJoin us for a recital featuring a variety of Hispanic music from Spain and Latin America. The evening’s entertainment will include pieces by UTSA faculty, the UTSA Mariachi Los Paisanos, and special guest artists including the director of Texas A&M International University's Mariachi Internacional.
UTSA Recital HallJoin Dr. Rachel Yvonne Cruz, Assistant Professor of Mexican American Studies, for an interactive discussion on how music can challenge patriarchy, sexism, and colonialism through a guided discussion and live acoustic performance.
Assembly Room, 4th Floor (4.04.22), John Peace Library, Main CampusIn this hands-on workshop, participants will learn to setup an EndNote library, save references and PDFs, and automatically create and edit a bibliography. Attendees are encouraged, but not required, to have EndNote already installed on a personal computer.
Virtual EventAre you required to use LaTeX for writing your research papers? This workshop is divided into two parts: an introduction to Zotero, a citation management tool, and a demonstration of the features of Overleaf, a free online LaTeX editor.
Virtual EventCome listen to the UTSA Jazz Ensemble at a free event.
UTSA Recital HallLiterature reviews are a key element of evidence synthesis and scholarly inquiry. In this workshop, attendees will learn the differences between systematic, scoping, narrative, and other literature review types. The session will also detail the guidelines and components of various literature reviews, as well as resources to best support each.
Virtual EventThe University of Texas at San Antonio is dedicated to the advancement of knowledge through research and discovery, teaching and learning, community engagement and public service. As an institution of access and excellence, UTSA embraces multicultural traditions and serves as a center for intellectual and creative resources as well as a catalyst for socioeconomic development and the commercialization of intellectual property - for Texas, the nation and the world.
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We encourage an environment of dialogue and discovery, where integrity, excellence, inclusiveness, respect, collaboration and innovation are fostered.
UTSA is a proud Hispanic Serving Institution (HSI) as designated by the U.S. Department of Education .
The University of Texas at San Antonio, a Hispanic Serving Institution situated in a global city that has been a crossroads of peoples and cultures for centuries, values diversity and inclusion in all aspects of university life. As an institution expressly founded to advance the education of Mexican Americans and other underserved communities, our university is committed to promoting access for all. UTSA, a premier public research university, fosters academic excellence through a community of dialogue, discovery and innovation that embraces the uniqueness of each voice.
