(March 6, 2018) – UTSA President Taylor Eighmy today announced a fourth initiative in UTSA’s strategic planning portfolio. The President’s Initiative on Strategic Communications will focus on both internal and external audiences, elevating perceptions of UTSA among alumni and the San Antonio and South Texas communities. In a broader sense, this work will serve to raise the awareness of UTSA in Texas, the United States and the world.
President Eighmy has appointed a 28-member Strategic Communications Task Force and charged them with evolving UTSA’s brand commensurate using UTSA’s six themes and the university’s growth as an aspiring Carnegie R1, Hispanic-serving discovery enterprise focused on societal grand challenges.
The task force will work with University Communications and Marketing to develop a comprehensive, integrated marketing program for UTSA. This includes messaging, a visual identity, media strategies and internal communications. Joe Izbrand, associate vice president for communications and marketing and chief communications officer, will chair the task force.
“Now more than ever, it is time to reposition our brand and identity to distinguish UTSA from other research universities in Texas and beyond,” said Eighmy.
“The integration of this effort with those two task forces is especially important,” added Eighmy. “The strides we are making toward the vision for UTSA as a multicultural discovery enterprise and urban serving institution must be translated for a wide variety of audiences. In order to remain competitive in the marketplace, our prospective students, research partners, donors and local community members must receive consistent, compelling messaging about UTSA that resonates clearly. This is especially important given our intentions for strategic growth.”
The groundwork for these efforts began last year. UTSA engaged Stamats, a leading higher education integrated marketing firm, to conduct market research on the UTSA brand. Stamats surveyed UTSA students, faculty and staff, alumni, and Texas employers/hiring managers. The study identified institutional strengths and strategic differentiators for the university. These findings will form the basis of the task force’s work, and will be used to inform the launch of new brand positioning and advertising campaigns later this spring. Stamats will continue to act as a consultant for the task force for the duration of their work.
“To be truly effective, our communications must be audience-appropriate and data-informed,” said Eighmy. “We already have an excellent head start in this regard. I am certain this work will result in compelling new expressions of the UTSA brand.”
Learn more about the President's Initiative on Strategic Communications.
Learn more about the President's Initiative on Finance & Budget Modeling.
Learn more about the President’s Initiative on Student Success.
Learn more about the President’s Initiative on Strategic Enrollment.
Throughout the summer, UTSA offers more than 60 camps in science, engineering, architecture, sports, music, writing, language, culture and more.Various locations, Main and Downtown Campuses
Chat with members of the Downtown Campus Initiative Task Force about changes taking place as the Downtown Campus grows and transforms to offer a comprehensive living and learning experience. Table topics will include curriculum changes, orientation updates, transportation, food and living options.Frio Street Building Commons Area, Downtown Campus
UTSA and the San Antonio Express-News will jointly host this town hall meeting to discuss Unequal Justice in Bexar County and in Texas.Buena Vista Street Building Theater (BVB 1.326), Downtown Campus
Experience a fun, interactive week at UTSA as new students and their families take the first steps to becoming a Roadrunner.Various locations, Main Campus and Downtown Campuses
Finance and Budget Modeling Task Force presents a panel presentation of experts from 4 universities with experience in incentive-based budgeting. All UTSA campus community is invited to attend and be informed about budgeting processes.Business Building Richard Liu Auditorium (BB 2.01.02), Main Campus
This event showcases the work of trainees, faculty, staff and students from multiple disciplines and public health agencies across San Antonio.H-E-B Student Union Ballroom (HSU 1.104), Main Campus
This exhibit highlights the UTSA Special Collections, which includes historic photographs from Texas, San Antonio and UTSA history.UTSA Institute of Texan Cultures, Hemisfair Campus
Come learn about the benefits available before the enrollment period July 15-31.Business Building University Room (BB 2.06.04), Main Campus