Q&A: Isabella Haua ’21 is leading the world of fashion with passion

Isabella Haua developed a sustainable denim brand while in grad school at Condé Nast College of Fashion & Design. She now works for a denim manufacturing company.

DECEMBER 12, 2024 — Isabella Haua ’21 earned her bachelor’s degree in business management from UTSA. During her time as an undergraduate, she studied abroad in London, which led her to continue her education at London’s Condé Nast College of Fashion & Design, where she earned her master’s degree in entrepreneurship: fashion & creative industries.

In 2023, Haua developed a sustainable denim brand from the ground up for her final graduate school project. The venture was featured at London Fashion Week, a biannual event showcasing cutting-edge collections from top designers, emerging talent, and innovative trends in fashion. Today, she serves as an e-commerce manager at seventy + mochi, a denim manufacturing company committed to producing clothing in ways that are environmentally conscious and prioritizing employees’ wellbeing throughout its operations.

Haua oversees website operations, social media, marketing campaigns and inventory management. From coordinating with warehouses to ensuring inventory quality control, to handling customer service issues and supporting marketing efforts, she stays busy in an ever-evolving creative industry. Haua says she credits UTSA with providing a foundation to explore her interests and develop the confidence to excel in the global fashion arena.

UTSA Today spoke with Haua to learn more about her journey from UTSA to London, the lessons she learned as a UTSA student, and how she’s applying those experiences to her career in the fashion industry.

What initially attracted you to UTSA?

IH: I was born and raised in San Antonio, so I grew up familiar with UTSA. I applied to a few other schools, but none of them truly resonated with me. UTSA felt like the most logical and comfortable choice. After my first year at the university, I knew I had made the right decision. I connected with my professors, found a welcoming community and made lasting friendships. UTSA provided everything I needed to succeed academically, professionally and personally.

Were you involved in any student organizations, internships, or experiential learning opportunities while at UTSA?

IH: Yes, I joined Zeta Tau Alpha, a sorority which helped me build strong connections and lifelong friendships, while providing opportunities to give back to the community through service projects. I also participated in the UTSA Study Abroad program in 2020, where I studied in London from January to March. This experience allowed me to immerse myself in a new culture while taking courses that aligned with my passion for fashion. 

Can you tell us more about the study abroad experience?

IH: I wanted to find a program that combined my interests in fashion and business. London was my top choice because of its vibrant fashion scene. Although UTSA doesn’t offer a dedicated fashion program, their study abroad partnerships allowed me to take fashion-focused courses through an organization called the American Institute for Foreign Study (AIFS). I took classes that counted as extra credit toward my degree, including Fashion Marketing and Retail, Psychology of Fashion and Luxury Goods, Ethical Fashion and Sustainability and Organizational Behavior. I also made many lasting friendships. Even though the pandemic cut our time short and forced me to return home earlier than planned, those two months really opened my eyes to new possibilities, and I knew I wanted to return to London for a longer period someday.

What sparked your interest in fashion?

IH: Fashion has been a constant in my life since I was a little girl. I remember watching “Project Runway” and recreating the design challenges at home with whatever materials I could find. I was also drawn to business and entrepreneurship. As a kid, I would make crafts to sell and find ways to turn hobbies into small ventures. Following my return from London in March of 2020, I created my own small business called The Craft Bar SA, where I continue to make and sell crafts, apparel and stationery.

How did your experience at UTSA prepare you for pursuing a master’s degree in London?

IH: UTSA’s study abroad program gave me the confidence to take a giant leap. Moving abroad, even for a short-term program, was a huge step out of my comfort zone, and UTSA made that transition easier. When I graduated in December 2021, I immediately started researching graduate programs. A friend from my study abroad experience recommended a school in London called Condé Nast College of Fashion & Design, and seeing her success there inspired me to apply. After receiving my acceptance, I moved to London in September 2022, and the experience was everything I had hoped for and more.

Tell us about your master’s program and your London Fashion Week experience.

IH: My master’s degree in fashion entrepreneurship focused on combining creativity and business strategy. For my final project, I developed a sustainable denim brand from the ground up. This involved everything from creating a name, mission, and vision to designing a two-year financial plan. Since I’m not a designer, I collaborated with a friend to create the technical aspects like patterns and mockups. The project was presented as part of an exhibition during London Fashion Week, which was a surreal experience. Since I was a kid, I dreamed of being part of London Fashion Week, and seeing that dream come true was incredible.

What do you do in your current role as an e-commerce manager for seventy + mochi?

IH: I wear many hats in my current role. I oversee the website, ensuring that it’s user-friendly and up to date. I also manage our social media channels, email campaigns and graphic design projects, like lookbooks and promotional materials. On the operational side, I coordinate with our warehouse to ensure inventory runs smoothly and handle customer service issues. Recently, my responsibilities have expanded to include marketing, so my official title is evolving to reflect that. It’s a role that keeps me busy, but I love the blend of creativity and strategy it offers.

What advice do you have for UTSA graduates?

IH: I would say, don’t feel pressured to have everything figured out by the time you graduate, or even shortly after. Take time to explore what you truly enjoy. As you move through different jobs and careers, focus on finding something you’re passionate about. Finding a career, you love will make all the difference in your happiness.

— Jordan Allen