MarCom Studio

UT San Antonio logos are the most visible expression of our identity. Using them consistently and correctly ensures recognition and brand equity over time — especially important in a launch year when audiences are learning our new look. 

UT San Antonio logos are available for download. Please review guidance for proper use across digital and print materials. Logo package include horizontal and stacked (vertical) layouts, various file formats and approved color options. Always use the correct file type and color version (full color, white or one-color) as outlined in our brand standards.

File formats:

• EPS: This is the vector format that most professional vendors and graphic designers use. It can be scaled and used to accommodate any project or file format.
• PNG: This is a static image that has a transparent background.
• SVG: Scalable Vector Graphics, is a vector image format based on XML. This allows the file to be scaled to any size without losing quality or clarity, making it ideal for web graphics and other applications.
• PDF: This is a vector format that has a transparent background, ideal for high-resolution print materials.

Logo colors:

• Dual color: UT San Antonio Orange shield and Midnight lettering
• Reverse color: UT San Antonio Orange shield and White lettering
• Single color: UT San Antonio Orange
• Single color: Midnight
• White
• Black

Logo color usage:

• CMYK: For full-color printing, including offset press, digital printing and color copies.
• RGB: For digital use on screen, including websites, presentations and social media.
• Single color: For one-color applications where brand recognition is needed but full color is not available, including promotional items and specialty printing.
• Black and White: For one-color uses where color printing is not available.
• PMS (Pantone Matching System): For spot color printing to ensure exact brand color consistency across professional print materials.