Skip to Search Skip to Global Navigation Skip to Local Navigation Skip to Content

Respect / Partner / Value / Create / Do the Right Thing!

UTSA Business Affairs Guiding Principles Initiative & Contest


The Office of the Vice President for Business Affairs is launching an initiative to increase awareness and understanding of our Guiding Principles. Communicating our Guiding Principles effectively and consistently will generate support and camaraderie among our constituents and strengthen our own resolve to make success happen.

To achieve those aims, we’re holding a contest for all interested staff to recommend ways to easily remember and display our principles. We’re asking everyone to consider and submit ideas for gestures or symbols that represent the Guiding Principles and serve as reminders for all of us. You may also/instead enter an acronym that will serve as a cue or catchword for recalling the Guiding Principles. 

The winning submission will be introduced by the VPBA leadership team at the May 18 Business Affairs forum.

Please submit your suggestions to on or before March 31.

  • A verbal or graphic description of the gestures you think best represent our Guiding Principles. Or an acronym that helps people remember them. 
  • Your name, title, department, phone, office location  

The format we currently use is R-Respect; P-Partner; V-Value; C-Create; D-Do the Right Thing. The order of these letters/words can be changed. 

The winner will earn GIANT accolades and some AMAZING UTSA swag.   

Key Dates for Guiding Principles Contest
March 10—Start of contest: send your suggestion to
March 31—Final day for accepting submissions
May 18—Introduction at Business Affairs Forum

Thanks for your help in reinforcing our Guiding Principles!